Aespa Unveils Their New Punk Princess Look For ‘Hot Mess’

Get ready: the K-pop girl group is about to make a real ‘Hot Mess’ with their Japanese debut
K-pop girl group Aespa unveils new concept photos—and a new style—for their upcoming Japanese single, Hot Mess
K-pop girl group Aespa unveils new concept photos—and a new style—for their upcoming Japanese single, Hot Mess

Fresh off the success of their full-length album Armageddon, K-pop girl group Aespa is gearing up for their highly anticipated Japanese debut with the single, Hot Mess, set to release on July 3, 2024. This three-track single includes last year’s Beyblade X track, Zoom Zoom; the title track Hot Mess; and Sun and Moon. Fans can look forward to four versions of the album.

To amp up the excitement, Aespa has dropped concept photos that scream “pop punk princess”. The images recall J-pop posters from the noughties, as well as Japan’s iconic fashion magazines Zipper, FRUiTS, and KERA from the 90s and early 2000s. These vibrant photos feature the South Korean girl group members dazzling against striking pink and blue backdrops, setting the stage for what promises to be an unforgettable debut.

In these photos, the Aespa girls sport mismatched boots, playful miniskirts, cuddly soft toys, and a riot of ruffles, bringing a fresh, rebellious twist to their style. Each member’s outfit makes the case for over-accessorising, blending chaos and couture in a way only they can. Some of the fashion brands they are seen wearing include Heaven by Marc Jacobs, as well as Chinese brand Cfierce. From the latter label, Karina rocks a pleated skirt, Ningning wears a pair of white leg warmers, and Giselle flaunts the funky and eclectic Digi-Dragon Bag.

Aespa’s punk princess look is more than just a fashion statement; it’s a declaration of their fearless approach to style and music. This bold aesthetic marks their entrance into the Japanese market, setting trends and turning heads as they prepare to conquer the Japanese music scene. With their bold choices proving once again that Aespa is a force to be reckoned with, it’s clear they’re ready to rock Japan—one fierce, fabulous outfit at a time.


Breaking Down Aespa’s Best Fashion Moments In Armageddon and Supernova

All The Standout Beauty Looks From Aespa’s Armageddon MV

Steal Their Style: Aespa’s Giselle, Heart Evangelista, And More Prove That Black Is Far From Basic