By Vanessa Ng

Why We Love KVD Beauty’s Good Apple Serum Foundation

Moral of the story: don't settle for less
Photo: Courtesy of KVD Beauty

KVD Beauty has been an industry institution ever since I first toyed with makeup. Iconic pieces—I love you, Tattoo Liner—have established themselves as staples in everyday routines, and as a bonus, the brand has always been about performance. Built around the concepts of tattoo artistry, the brand has perfected the marriage of brazen pigments and high impact formulas to create stellar lines for any cosmetic creative. As the brand has evolved to characterise the principles of value, truth, and beauty, so has their product lines. And in experiencing the Good Apple Serum Foundation (S$64), an extension to their Good Apple line, you get to see why they’ve attained their status as a cult-favourite.

Leveraging on the formulas behind the OG, TikTok-viral Good Apple Skin Perfecting Balm, KVD plays up the role of the humble apple, milking its antioxidant properties to achieve a “foundation paradox”, as they call it.

Also read: Lucia Pica On the Romance Of Byredo’s First Emotions Collection

It always seemed like radiant finishes and high coverage were either-ors when it came to selecting a foundation. While many glowy foundations boldy tout lasting, buildable, and medium-to-high coverage, it’s easy to see the fallibility in those claims. Especially when pitted against long days in Singapore’s humid and unpredictable climate, it’s common to notice blemish marks peeking through attempts at concealment. Run-ins with weather, perspiration, and countless opportunities for transfer oft result in the dreaded waning of coverage.

KVD Beauty’s Good Apple Serum Foundation, is a fit contender in the coverage department, thanks to the concentration of pore-blurring elastomer pigments that work to conceal any skin imperfections. And while the formula takes shape in a primarily matte formulation, the serum element dissipates any dreaded cakiness claims, resulting in a satin-like finish. Ideal for combination or oily skin types, but effective for all, nourishing apple and quince leaf extract work in tandem to eliminate any residual shine without stripping the mildly dewy finish. The result is a natural, skin-like and skin-feeling product, with extreme wear properties suited for daily on-the-go moves. Bringing new meanings to “an apple a day”, the serum-foundation blend works out to be a tactile treat that boasts the same effectual properties of its parent line, upgraded to bestow a luxurious skin-feel.

Also read: Guerlain Wants You To Embellish Your Skin With 24K Magic

Now available in 40 shades across four shade families (deep, tan, medium and light), the Good Apple Serum Foundation is now available at and in-stores at Sephora outlets islandwide.

Also read: For DIY Snatched Skin, IllumiaSkin’s Bounce Series Packs A Punch