Objects of Desire: How Beauty Brands Are Cultivating Communities With Pop-Ups And Collectibles From products that sell out instantly to branded merch that’s just as covetable, beauty brands don’t just create cult products in 2025 but whole cult communities
Perfect Pout: The Best-Kept Secret Behind Sophia From Katseye’s Signature Lip Combo Glossy, glowy and oh so gnarly
GRAZIA Most Wanted: Haus Labs By Lady Gaga Is Finally In Singapore! Plus, discover new unique fragrances that will transform your summertime escapades