By Vanessa Ng

Liu Yifei Goes High Glamour As Bulgari’s Global Brand Ambassador

Benvenuta, Yifei!
Photo: Courtesy of Bulgari

Liu Yifei is no stranger to showbiz. She’s played heroines, released Japanese singles, and owns the nickname “Fairy Sister”. A model, singer, and most prominently, an actress, the Chinese native is a creative force to be reckoned with. While passion only gets you so far, her talent has earned her nominations, accolades and now, a brand ambassadorship with high jeweller Bulgari.

In the announcement images, the Mulan starlet reflected high-shine regality, shining in creations from the brand’s Serpenti collection. Set with intense yet transparent sapphires, the high jewellery statement is akin to a power move—like a bold collection befitting a bolder creative.

This timely appointment comes as Bulgari invites its 75th year of the Serpenti, an emblematic ode to relentless metamorphosis, and a symbol of strength. In celebrating the milestone, Liu also shared a carousel that flexed iterations of the ancient serpent motif.

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In kicking off her ambassadorship, Liu also made an appearance alongside other ambassadors, like Fan Chengcheng and Liya Tong, at the jeweller’s opening event for the Serpenti Factory in Shanghai. As global brand ambassador, Liu has now been inducted into Bulgari’s roster of international talent—joining the ranks of Blackpink’s Lisa, Hikari Mori, Zendaya, Liu Wen and more.

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“I am very happy to work alongside the Roman jewellery maison as a global brand ambassador,” quips Liu. “Bulgari is a legendary brand with a long history and constant pursuit of excellence. I’m fond of the brand’s audacious and gorgeous design language as it expresses the multi-faceted and glamorous nature of women and conveys a strong sense of empowerment. I am honoured to cooperate with this illustrious brand and look forward to bringing more exciting moments together with Bulgari.” Likewise, we look forward to seeing more from this audacious partnership—congratulations, Yifei!

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