Bulgari’s Serpenti emblem has had a remarkably long history. A symbol of power, daring and infinite possibilities for creative expression, it started appearing in 1948, taking the form of Bulgari jewellery watches in its first incarnation. The reptile’s sinuous form lent itself perfectly to the timepieces, which were intended to be wrapped around the wrist, and later it would wind its way into leather goods.
Along the way, the serpent emblem underwent stylistic metamorphosis through the decades, from ornate and figurative to contemporary and abstract, but always presented through precious metals, exceptional gemstones and technical tours de force.
To mark the Serpenti’s diamond anniversary, the maison has lined up an art-inspired series of events, including a takeover of Madrid and presenting the Serpenti by Refik Anadol exhibition, which takes up residence at the Thyssen-Bornemisza National Museum in the Spanish capital and runs from now through 16 April.
“Reinterpreting Serpenti sign over and over without changing its identity is an inspiring challenge,” says Lucia Silvestri, Bulgari’s Jewellery Creative Director. “It is this perfect balance between its heritage and creativity evolution that has made the icon truly timeless and always in step with the times.”
Here’s a look at the forms that Bulgari’s Serpenti has taken over its 75 years.