Surrealism hits the streets of Orchard, as Tory Burch unveils a new pop-up shop in town. Inspired by the works of artist René Magritte, the storefront is but a dream, with cloud-like motifs and an animated sky backdrop to finish it all. Beyond the spectre of blue and white, the pop-up spotlights the American label’s latest T Monogram collection, fresh off the SS23 runway.
The event runs from April 1 to 16, and will see Chief Creative Officer and founder Tory Burch making an appearance to celebrate her eponymous label’s SS23 collection. Set your sights on a myriad of handbags, footwear, and ready-to-wear, displayed on the cloud structures within the pop-up. Included in the capsule, is the T Monogram denim collection, and the Ella Bio—the latter, an innovative reinvention of a classic staple in plant-based leather.
First showcased in 2021, the T Monogram collection centres the logo, informed by the geometry of Moroccan architecture and interiors by David Hicks. Traditional jacquard and fine leather shape the capsule, and pose as additional muses for the three-dimensional structures at the pop-up. Located adjacent to the brand’s newly-renovated boutique in Wisma Atria, the ethereal feature is an invitation to discover the full SS23 collection within the mall.
To kick off the celebrations, a slew of celebrities have been scheduled to grace the showcase alongside Burch herself. Chinese actress Qin Lan, model Liu Wen, and Thai sweethearts Nani and Dew are slated to make appearances.
The Tory Burch T Monogram pop-up is located at Wisma Atria, and will run from 1-16 April 2023.