Congratulations are in order for Thai actress Bella Ranee Campen, for her recent appointment as Fendi‘s newest ambassador. Renowned for her sweetheart roles in a bevy of fan-favourite productions, the 33-year-old has been an industry heavyweight since her debut in 2011. This ambassadorship comes at no surprise to those in-the-know, as the Thai Wind continues to permeate the global fashion industry—her Thai counterparts like Win Metawin and Bright Vachiwarit have been appointed ambassadors at Burberry and Prada respectively.
In her announcement images, Campen reflects a refined elegance in the maison’s Spring/Summer 2023 looks, featuring iterations of the house’s celebrated Peekaboo and Baguette bags. Exuding a notion of delicately balanced femininity, as corroborated by her decades-long presence in the industry, the starlet’s appointment is fitting, epitomising the Roman house’s values of strength, modernity, and independence.
While this announcement officiates the partnership, Campen’s relationship with the brand has been a long time coming. Courtship rumours circulated early this year, as the actress was spotted at the reopening of Fendi’s Emporium boutique in Bangkok, and at in the FROW of its Fall/Winter 2023 presentations in Milan, alongside other house ambassadors like Song Hye-kyo, IVE’s Yujin, and (G)I-DLE’s Yuqi.
In a statement, Campen expresses her excitement over the collaboration, remarking “It is an honour to represent FENDI as the first Friend of FENDI in Thailand. As a brand at the forefront of the luxury world – I share the heartbeat and hope to translate and inspire from Asia and beyond.”