The world is abuzz with excitement as the Olympic Games loom closer, and Swiss watch maker OMEGA is celebrating its role as Official Timekeeper of the event for the 31st time with their exclusive OMEGA Paris 2024 pop-up store in Seoul.
Located on the first floor of the Shinsegae Department Store in the heart of Gangnam—Seoul’s luxury shopping district—the pop-up store is shaped like a large track, reflecting the theme at hand. And who better to open the pop-up than friends of the house Hyun Bin (of Secret Garden and Crash Landing on You fame) and The World of the Married‘s Han So-hee?
But the appearance of the stars were not the only highlight at the OMEGA Paris 2024 pop-up store: two exclusive watch models—special editions of the Seamaster Diver 300M and the Speedmaster Chronoscope dedicated to the Paris 2024 games—are also available there. Both watches feature touches of gold and Paris 2024 tributes, along with the brand’s signature values of precision, innovation and reliability.
Hyun Bin, who sported the OMEGA Speedmaster Chronoscope Paris 2024 Special Edition at the event, shared his excitement: “I’m so excited for the Olympic Games. I hope everyone in Seoul can visit this OMEGA Pop-Up and get into the spirit. Today, I’m wearing the Special Edition watch, which was made especially for Paris 2024.”
Han So-hee shared the sentiment: “The track set-up in Seoul is really giving me an Olympic vibe. I’m getting excited about being at Paris 2024. OMEGA has some great events planned, so I know I’ll have a lot of fun.”
The OMEGA Paris 2024 pop-up store is open from now till 30 June 2024.
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