Roger Vivier Launches Whimsical ‘Vivier Express’ Series with Laura Dern
Acclaimed actress Laura Dern embodies timeless elegance in the first episode of Roger Vivier's new video series, 'Vivier Express: Travelling Icons.' This whimsical film series blends fashion, film, and storytelling in a captivating journey through the French countryside.
Photo courtesy of Roger Vivier
Acclaimed actress Laura Dern takes center stage in the first episode of Roger Vivier’s new video series, Vivier Express: Travelling Icons. This enchanting project, created by the house’s creative director Gherardo Felloni, promises a unique blend of fashion, film, and storytelling.
A Nostalgic Journey with Timeless Style
Dern embodies the essence of the Viv’ Choc handbag, a luxurious design inspired by Roger Vivier’s heritage. The episode unfolds on a whimsical train ride through the French countryside, a perfect backdrop for the brand’s signature romantic aesthetic. Dern’s character is seen wearing a stunning pair of I Love Vivier pumps as she encounters a handsome stranger, and their connection unfolds through subtle glances and unspoken desires. The Viv’ Choc handbag, with its sculptural leather and sensual buckle, becomes a silent character itself, reflecting Dern’s timeless elegance.
Photo courtesy of Roger Vivier
A Celebration of Cinema and Fashion
The Vivier Express series is a continuation of Roger Vivier’s long-standing love affair with cinema. The brand’s iconic designs have graced the silver screen for decades, most notably on Catherine Deneuve in the classic film Belle de Jour. This new project echoes that legacy, featuring Felloni’s playful and polished aesthetic alongside the talents of Italian director Nicolangelo Gelormini and screenwriter Andrea Danese.
Photo courtesy of Roger Vivier
Laura Dern: A Perfect Fit
Dern, a long-time admirer of Roger Vivier, brings her captivating presence to the inaugural episode. Her career, spanning iconic roles in Blue Velvet and Jurassic Park to her recent Academy Award win for Marriage Story, perfectly complements the brand’s rich history and sophisticated style. The brand’s interview with Dern reveals her fascination with Roger Vivier’s connection to film and her belief in the strong alignment between acting and design. She highlights the collaborative spirit between fashion and film, crediting both for influencing culture and creativity.
“Cinema loves Roger Vivier and the brand has become iconic within it. Gherardo loves film like my favorite filmmakers love film so it’s a seamless collaboration and you feel the influences in his vision.”
Photo courtesy of Roger Vivier
A Look Ahead
The release of Vivier Express also offers a glimpse into Dern’s upcoming projects and sheds light on the influence of Roger Vivier’s cinematic heritage on the new series. With Felloni’s passion for film and Dern’s captivating presence, this new project promises a captivating blend of style and storytelling, solidifying Roger Vivier’s place at the intersection of fashion and art.
Keep scrolling to read the full Q&A with Laura Dern, Roger Vivier’s ambassador and friend of the House.
Photo courtesy of Roger Vivier
Q&A with Roger Vivier x Laura Dern
Roger Vivier: What was your introduction to the Roger Vivier brand?
Laura Dern: Watching the film Belle De Jour and seeing my first Roger Vivier shoes worn by Catherine Deneuve.
RV: Can you share any behind-the-scenes anecdotes or memorable moments from filming and shooting the Roger Vivier projects?
LD: It was a torrential rainstorm when we filmed and it felt like sacrilege to have to wear an old pair of rubber boots while in the company of Gherardo but I had to do anything and everything to protect these shoes!
RV: Do you feel there is an alignment between acting and Design?
LD: I’ve always felt there is. I’ve made a few lifelong friendships with some of our greatest designers because they are as focused on identity and style like actors when creating characters and like me trying to discover what kind of woman I am playing.
RV: How do you think the collaboration between fashion and film can influence culture and creativity?
LD: Somehow, it always has and continues to. They are the deepest influences for me as an actress and as a person in the world of fashion. When it comes to a great designer like Gherardo, he is a storyteller and so in some ways it’s the same vocation.
RV: You were personally chosen to shoot the first episode of the Vivier Express project, focusing on icons, by Gherardo Felloni himself. How do you feel about being part of his vision for this short film?
LD: I love Gherardo and Roger Vivier deeply, so as an admirer, I was thrilled to be part of it and to thank a brand that deeply inspired me in considering what a woman is…
RV: What role do you believe fashion accessories play, both in film and in everyday life?
LD: They are a huge part of a character for me and I’ve loved how they’ve played a part in shaping stories. For everyday life, when it comes to women in fashion I don’t think anyone’s primary love wouldn’t be shoes or a bag.
RV: Can you share any upcoming film projects you’re excited about?
LD: Having just produced a television series for Apple TV+, PALM ROYALE, I am currently filming a movie in London written and directed by Noah Baumbach.
RV: Given Roger Vivier’s rich history with film, including iconic appearances of its products in movies like Belle de Jour, and Gherardo Felloni’s collaborations with renowned actresses, how do you feel this heritage influenced the storytelling and aesthetic of the first episode of the Vivier Express project?
LD: Cinema loves Roger Vivier and the brand has become iconic within it. Gherardo loves film like my favorite filmmakers love film so it’s a seamless collaboration and you feel the influences in his vision.
