Pia Wurtzbach Named Bvlgari Friend Of The House

After many appearances in Bvlgari creations, the model–actress and GRAZIA Singapore cover star makes it official with the brand

Miss Universe 2015 and GRAZIA Singapore May issue cover star Pia Wurtzbach is now officially a friend of Bvlgari. The Filipina-German model, actress, and philanthropist has just been announced as the brand’s newest ambassador, after making appearances dressed in the Roman house’s creations, attending its recent Aeterna high jewellery and high-end watch gala in Rome and its Bvlgari Studio pop-up in Seoul, and visiting its manufacture in recent months.

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“There’s a certain call and power whenever I wear Bvlgari. It’s like stepping into a whole new world of elegance and confidence,” Wurtzbach says. “To me, it’s not just about the jewellery; it’s about how it transforms a woman, how it empowers her to conquer any room with grace and poise—and live boldly in the moment. I’m happy to be part of telling that story and sharing that inspiration.”

A fashion week regular, author of Queen of the Universe, TED speaker, HIV awareness advocate, and soon-to-be entrepreneur, Wurtzbach calls Bvlgari “the epitome of timeless beauty” because “the stories behind each piece are like chapters from a classic novel—rich, captivating, and full of intrigue.”

“[Bvlgari has] been creating pure gemstone magic for over 140 years. And to be part of what’s next, in the years to come, is truly an honour.”