Premium Jeweller Aluxe Celebrates A Year Of Romance And Bijoux In Singapore

Making your wildest jewellery dreams come true, one diamond at a time

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Premium jeweller Aluxe celebrates its anniversary in Singapore, making the wildest jewellery dreams come true, one diamond at a time
Aluxe’s newly refurbished flagship store at ION Orchard. Photo: Courtesy of Aluxe.

Aluxe, the premium jeweller hailing from Taiwan, celebrated its first anniversary on Singapore’s shores with a brilliant party held at its ION Orchard flagship store. Diamonds sparkled, larger-than-life flowers lined the store, and there was even a dazzling cake to relish. It’s no surprise the brand pulled out all the stops, Aluxe does have a major milestone to commemorate. In just a year, the brand has serviced over 4,500 Singaporean couples, helping each client find their perfectly matched engagement and bridal jewellery.

The anniversary festivities began with the unveiling of Aluxe’s newly refreshed flagship store, before John Yu, the founder and CEO of Aluxe, shared a heartfelt speech in front of friends of the house. “We have very high expectations and high excitement for the Singapore market,” Yu said. In addition to the refurbished ION store, Yu spoke of Aluxe’s other two storefronts in Singapore—in Jurong and Tampines—and how the brand’s goal has always been to help couples complete a typically overwhelming task: find their dream wedding jewellery. As a leading jewellery label in Taiwan, Hong Kong and now Singapore, Aluxe makes jewellery dreams come true, one couple at a time.

It’s an exciting time for the brand; Aluxe has plans to expand into other markets within the Southeast Asian region, including Thailand, Malaysia, Indonesia and Vietnam by 2026. “Bringing Taiwanese excellence to the international stage has always been my dream, and we are excited about the future,” Yu shared in a press statement. With Aluxe’s plans to establish 30 stores in Southeast Asia in just two years, you will soon be able to get your hands on Aluxe jewels no matter where you are. 

Whether you’re celebrating your engagement or your tenth wedding anniversary, bijoux is always a good idea. Across the glittering selection of diamonds, the Rosé My Love collection features an array of standout pieces, for any couple’s key moments. Each created with the ultra-rare pink diamond—which makes up merely 1% of all global diamond production—, the blush-toned pieces from the Rosé collection are sweet, without being overly loud. The light pink tone is a classic romantic hue, so your ring will stand out and stand the test of time.

Every romance deserves a touch of whimsy. For the most important relationships in your life—with your significant other, your best friend or even with yourself—Aluxe wants you to embrace that whimsy, through its most enchanting collection yet. Drawing direct inspiration from 12 iconic fairytales stories, the Disney collection invites you to waltz through life with a bit of magic on your finger. Characters from the likes of The Little Mermaid, Frozen and Aladdin spring to life, albeit in subtler, more contemporary forms. Aladdin’s genie lamp finds itself on a delicate necklace, and Rapunzel’s golden hair twirls around your finger to make a layered ring.

Premium jeweller Aluxe celebrates its anniversary in Singapore, making the wildest jewellery dreams come true, one diamond at a time
The acredo space at Aluxe’s ION Orchard store. Photo: Courtesy of Aluxe.

But if it’s one-of-a-kind wedding jewellery you’re after, not to worry, Aluxe won’t let you down. Besides its innovative in-house designs, Aluxe is also the sole agent for acredo in Singapore. Germany-based jeweller acredo boasts 100% customisable designs, which you can experience at Aluxe’s flagship store. Spend some quality time designing your forever jewellery with your forever person. Craft your bridal jewellery together, so you know you’ll cherish its design for years to come. 

When selecting your bridal jewellery is such a precious moment, it’s important to enjoy the process. Rest assured, you can leave the hard work to the professionals—Aluxe takes immense pride in its customer and post-sale services. Plus, with one-to-one consultation services, take your time to relish in the creative process with your partner. Never one-size-fits-all, you can leave Aluxe knowing that your engagement and wedding rings are tailor-made as a radiant testament of your love story.

ALUXE Flagship Store
ION Orchard
2 Orchard Turn, ION Orchard #B2-63, Singapore 238801

For more information, visit


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