Kate Spade New York is spreading joy with its Fall 2024 campaign.
The American fashion brand has unveiled a lively campaign featuring Taraji P. Henson, Nicola Coughlan and Marsai Martin. The actresses are all smiles as they flaunt the brand’s Fall 2024 collection, including bags from the new Spade Flower Jacquard collection.
This season, Kate Spade New York is inspired by the spirit of optimism and transformation. That translates into the Fall 2024 collection, which is full of chic and playful pieces that are brimming with styling possibilities. Classic prints and heritage-inspired details are freshly reimagined for the modern woman—all with a good dose of Kate Spade New York’s signature charm and wit, of course.
The stars of Kate Spade New York’s Fall 2024 collection are the Spade Flower Jacquard bags. The brand’s iconic motif, the spade, has been reimagined into a geometric floral pattern that appears across the jacquard used to craft the bags. The woven fabric is exclusively created for Kate Spade New York by Limonta, a renowned luxury textile mill in Italy.
The bags shine just as much as the stars in the new Kate Spade New York campaign. On her partnership with the brand, Henson, the award-winning actress who starred in Empire and The Color Purple, shares, “I’ve long admired the unique spirit of Kate Spade New York. The soul of the brand is rooted in creativity, style and optimism. There is a feeling of joy you have when you wear the brand.”
Indeed, the campaign stays true to the spirit of Kate Spade New York, a brand that has consistently encouraged the expression of joy through style. “I’ve always been drawn to the optimistic nature of Kate Spade New York,” says Martin, who is best known for her role in the TV series, Black-ish. “There’s a purity to their design approach—it is playful yet sophisticated, and has this authentic, clever wit.”
For fellow campaign star Coughlan, who rose to fame thanks to the Netflix series Bridgerton, her connection with the American fashion brand is a truly personal one. The Irish actress says, “When I wrapped Season One of Bridgerton, my gift to myself was a bag from Kate Spade New York—which I still treasure—so to be part of this campaign feels like such a special moment.”
You won’t have to wait to experience the joy of Kate Spade New York’s Fall 2024 collection for yourself. The collection, along with the Spade Flower Jacquard bags, can now be discovered at the brand’s ongoing pop-up at ION Orchard, which runs until 11 September.
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