Watch The Gucci Cruise 2025 Show Live From London

Witness the confluence of fashion and art! Gucci's Cruise 2025 collection sets sail at London's renowned Tate Modern
Tate Modern Museum of Modern Art, Bankside, London, United Kingdom. (Photo by Liz Artindale/Construction Photography/Avalon/Getty Images)

Fashion and art aficionados alike are setting their sights on London. The iconic Italian house Gucci has announced that its Cruise 2025 collection will be unveiled at the renowned Tate Modern on May 13. This highly anticipated event marks a first for both entities, fostering a unique dialogue between the worlds of high fashion and contemporary art.

LONDON, ENGLAND – MARCH 06: A woman poses in front of “Sleeping Woman by a Mirror” by Pablo Picasso at the Tate Modern on March 6, 2018 in London, England. “Picasso 1932: Love, Fame and Tragedy” is the first solo exhibition at Tate Modern of the artist’s work and includes more than 100 works. (Photo by Leon Neal/Getty Images)

The choice of venue is a powerful one. The Tate Modern, housed in the former Bankside Power Station, is a global center for modern and contemporary art. Its vast industrial space and collection of masterpieces by titans like Picasso, Warhol, and Rothko will provide a truly awe-inspiring backdrop for Gucci’s new creations.

This news comes after Gucci revealed London as the chosen city for the Cruise 2025 show in February, keeping the specific location under wraps until now. The decision to present in the British capital is a significant one. London has a rich fashion heritage and a vibrant creative scene, making it a fitting platform for Gucci’s latest offering.

LOS ANGELES, CALIFORNIA – NOVEMBER 04: Gucci Creative Director Sabato De Sarno attends the 2023 LACMA Art+Film Gala, Presented By Gucci at Los Angeles County Museum of Art on November 04, 2023 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for LACMA)

While details about the collection itself remain scarce, the venue hints at a potential thematic connection. Gucci, under the creative direction of Sabato De Sarno, is known for its innovative spirit and its ability to push boundaries. The juxtaposition of the Cruise collection with the Tate Modern’s cutting-edge art collection suggests a show that will be both visually arresting and intellectually stimulating.

This event is poised to be a major highlight of the international fashion calendar. The combination of Gucci’s fashion-forward designs, the Tate Modern’s inspiring space, and the energy of London promises an unforgettable experience. Whether De Sarno will incorporate artistic elements into the collection itself or leverage the Tate Modern’s works for inspiration remains to be seen, but either way, the stage has definitely been set for a truly unique and groundbreaking presentation.

Ambiance on the runway at the Gucci 2024 Cruise Collection Fashion Show at Gyeonbokgung Palace on May 16, 2023 in Seoul, South Korea. (Photo by WWJD/WWD via Getty Images)

Cruise collections, typically unveiled in May or June, serve as a bridge between a brand’s Spring/Summer and Fall/Winter offerings. They often showcase lighter, more travel-friendly pieces, making the Tate Modern’s industrial-chic atmosphere a potentially interesting counterpoint.

With the fashion world eagerly anticipating the unveiling, one can only speculate on what surprises De Sarno has in store. One thing is for certain: the Cruise 2025 show at the Tate Modern promises to be a landmark event, solidifying Gucci and De Sarno’s position at the forefront of fashion and their ongoing commitment to creative exploration.

Tune in at at 4.00 am Singapore time on Tuesday, May 14 to watch the Gucci Cruise 2025 show, live from London.

This article first appeared originally on GRAZIA International.

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