Bright Vachirawit elevates the Thai Entertainment Industry With ‘Cloud9 Entertainment’

The Thai megastar looks to bring fellow Thai artists to an international level
Bright Vachirawit Chivaaree

Vachirawit Chivaaree, better known as Bright or Bright Vachirawit, the man who has dominated the Thai entertainment industry with his heartfluttering performances in popular Thai series such as 2gether: The Series, F4 Thailand: Boys Over Flowers, Astrophile, and I Sea U. Once he had made a name for himself as an actor, he ventured into singing—making his singing debut in 2020 where he wowed his fans when covered the famous OPM song “With A Smile,” which was used as the official theme song for Still 2gether.

After accomplishing almost everything there is to do in the Thai entertainment industry, Vachirawit has now set his sights on a new goal—to help Thai talents achieve success on an international level. To achieve this, he has partnered with Universal Music Thailand to launch Cloud9 Entertainment. “As for the company’s direction, I am very committed to pushing the Thai entertainment industry and Thai artists to work and succeed on an international level,” said Vachirawit.

(From left) Calvin Wong, CEO of Universal Music South East Asia; Bright Vachirawit Chivaaree

“Cloud9 Entertainment is a company ready to collaborate with partners both within Thailand and internationally. Our goal is to be a comprehensive entertainment company, covering all aspects such as artist management, planning and managing artists to meet the needs of our clients,artist procurement, music marketing, creative services, and various production services, including advertising, music, and other types of promotional events,” explains the star.

(From left) Win Metawin Opas-iamkajorn; Bright Vachirawit Chivaaree

Cloud9 Entertainment has recently announced their upcoming projects, first and foremost ‘BRIGHT’s HOME PARTY,’ which is set to take place in both Thailand and abroad. Cloud9 Entertainment is also working on a full English album in partnership with Universal Music Thailand to distribute the music both in Thailand and globally. 

Although future projects have been announced, the lack of visibility has only fueled the anticipation of fans eagerly waiting to see what the future holds for both the company and Bright.