When Selena Gomez launched Rare Beauty in 2020, she did so upon the premise of helping women “embrace inner beauty” as much as it was “about self-expression“. These are words often used by celebrities when it comes to their own cosmetic lines but where Gomez succeeded where others have failed was that each product—the Perfect Strokes Matte Liquid Liner with its 1,000 bristles that glided easily or the Liquid Touch Weightless Foundation that truly felt weightless—was easy to use and more importantly, wasn’t costly.
“It’s truly lightweight and goes on like silk, and I love the natural sheen it gives you—I’ve never seen a highlighter like this!” says Gomez about the Rare Beauty Positive Light Silky Touch Highlighter from the brand’s Spring 2023 collection.
Perhaps, it can be said too that compared to the overtly fashion-forward looks that her celebrity competitors were working with, Gomez’s look was always simple to decode. Champagne or rich brown eyeshadows on the lids, softly-coloured lips in pinks or reds coated with an equally soft layer of gloss, and fluffy defined brows.
While Rare Beauty has churned out hits like the Rare Beauty Soft Pinch Liquid Blush, the beauty of its Spring 2023 makeup collection is what we call mistake-proof makeup. Comprised of four items—a powder-creme-like highlighter, a matte lip souffle which has four new shades, under eye brightener, and a brush—each of these products are easier to wield because of its formula.
For example, the Lip Soufflé Matte Lip Cream might not be as pigmented as the Soft Pinch Liquid Blush when used on the cheeks but the timing of its dry-down means that you have time to blend it out seamlessly or correct mistakes with a cotton pad. And unlike the latter product, it sheers out more easily which means that when you’ve made a mistake especially if you’re on a moving vehicle, it looks like you’re naturally flushed.
As for the concealer, its ultra-fluid texture means that it has enough glide to prevent excessive rubbing if you’re applying it in a hurry and with its high coverage (it can conceal dark eye circles but not heavy acne scarring), a little goes a long way. The same can be said for the highlighter: just one light tap with a finger imparts a glass-like glow on the skin that never looks glittery. A trick to make application even faster for both products is to dot both the middle fingers with the product before rubbing them together to heat it up. Next, tap into the desired areas and you’re good to go within just 10 seconds.
Come and get it, some might say if you’re shopping at Sephora.sg or in-stores where the collection is stocked.