Spotted At Tom Ford Beauty’s Private Blend Cherry Collection Event: Gong Yoo, Hwang In-Yeop, Minju Kim, And More Celebrities

Putting the cherry on top of the sundae
Tom Ford celebrities Kim Min Ju

Held at the S-Factory in the Seongsu-Dong neighbourhood in Seoul, Korea or as the locals call it, the “Brooklyn of New York”, the Tom Ford Beauty Private Blend collection event was attended by a bevvy of celebrities—Aaron Kwok, Hwang In-Yeop, Go Min Si, Minju Kim and Yellow Huang— who were suited up in none other than the seductive but never sleazy designs of the American designer.

Inspired by the sparkling effervescence of Electric Cherry and the deep seductiveness of Cherry Smoke from the Tom Ford Private Blend collection, the event space was scented with the latter while guests which included celebrities and influencers enjoyed music and cocktails inspired by the scents.

For those of us who live paparazzi-free lives, the Private Blend collection is available to the public if you dare to take its intense glamour on. Electric Cherry (SG$335) is for those who love to tease and flirt and Cherry Smoke (US$390) for experienced hedonists who play with fire.

For other Tom Ford Private Blend perfumes, head over to or