Did Fenty Beauty Just Endorse Broccoli Freckles?

Ditch the bronzer, embrace the florets! Learn about the quirky 'broccoli freckles' beauty trend, plus the brands and celebs hopping on the train.
Learn about the latest quirky Tiktok beauty trend, 'broccoli freckles', plus the brands and celebs endorsing them
Photo Credit: Tiktok / @abis_skincare

Freckles, those tiny spots of sunshine-kissed skin, have captivated beauty enthusiasts for years. While some are lucky enough to be blessed with these natural beauty marks, others resort to makeup to achieve a similar look. The latest faux freckle technique, however, takes inspiration from a surprising source: broccoli.

The faux freckle trend itself isn’t new. Although the beauty trick has been around since the 1960s, it started regaining traction around 2018 with the help of beauty posts and filter on social media platforms like Snapchat, Instagram, and eventually TikTok, where users experimented with different application methods to achieve a natural-looking smattering of freckles across their noses and cheeks.

Celebrities like Hailey Bieber further popularised the look, often sporting the freckled visage through how-to social posts, as well as on magazine covers and red carpets.

This year, the trend takes a quirky turn with the emergence of the “broccoli freckles” technique. Pioneered by makeup enthusiasts, it involves using a floret of broccoli, dipped in a suitable makeup product, to dab freckle-like dots on the face. The uneven florets create a natural, scattered pattern, mimicking the look of real freckles.

Major beauty brands are taking notice. Fenty Beauty, founded by Rihanna, recently jumped on the bandwagon with an Instagram repost of a Fenty Beauty customer showcasing their Match Stix Contour Skinstick being used to create the broccoli freckle effect.

The video, featuring a close-up of the model’s face and the broccoli floret being gently pressed against the skin, is garnering attention, proving the intrigue surrounding this unique technique.

While the broccoli method might be a fun social media trend, it’s important to note that makeup products are generally formulated for topical application and not intended for contact with vegetables — who would’ve guessed? But in all seriousness, because of this, dermatologists recommend using makeup specifically designed for creating freckles to avoid any potential irritation or allergic reactions (so, don’t say we didn’t warn you).


broccoli freckles!!! 🥦😆😊 hahaaa i’m actually obsessed 🤍 definitely use a cream bronzer and dab it on your hand first!

♬ original sound – weworewhat

The desire for an effortless, sun-kissed look continues to fuel the faux freckle trend. For those curious to try the broccoli beauty trend yourself, here are a few tips and tricks to follow:

  1. Choose your makeup: Opt for a cream or liquid product formulated for creating freckles or contouring. Avoid using products like bronzer, as they might appear too harsh or unnatural.
  2. Less is more: Apply your chosen makeup product to a floret of broccoli. Using light pressure, press the floret against your skin to your desired freckle areas and build up the freckle density gradually. Start with a few dots on your nose and cheeks, focusing on areas where freckles naturally appear. Use a tapping motion with the product to create a natural, scattered pattern.
  3. Blend seamlessly: Once the freckles are applied, use a clean makeup brush or your fingertips to gently blend them, softening the edges for a realistic look.
  4. Set the look: Apply a translucent setting powder to lock in the freckles and prevent them from smudging throughout the day.

Remember, the key to achieving natural-looking freckles lies in a light touch and subtle application. Embrace the playful spirit of the trend while prioritising safe practices and suitable makeup products.

Faux freckles, whether achieved with makeup or the broccoli technique, offer a playful and personalised way to enhance one’s natural beauty. The trend celebrates individuality and challenges conventional beauty standards, proving that a few well-placed freckles can add a touch of whimsy and charm to any look.

This article first appeared on GRAZIA International.