They’re the faces you can’t scroll past. They’re the names everyone’s obsessed with. They’re the internet boyfriends of 2025. Whether they’re fronting global campaigns for luxury fashion houses or delivering swoon-worthy performances on screen, this new wave of heartthrobs have captured the zeitgeist (and your For You Page) with ease.
From Dior to Chanel, the biggest brands are betting on their star power—and so are we. Below, meet the leading men redefining what it means to be a romantic icon in the digital age.
Apo Nattawin
Warm, magnetic, and impossible to ignore, Apo Nattawin has the kind of presence that lights up a room. With his radiant charm and easy laugh, he brings a joyful energy to every role, most notably as the breakout star of the chart-topping Thai series KinnPorsche. Off-screen, that same appeal carries into fashion, where he serves as global brand ambassador for both Piaget and Dior. Effortlessly blending elegance with a bright, uplifting spirit, Nattawin is the kind of boyfriend who knows exactly how to coax you.
Cha Eun-woo
Widely known as a “visual genius”, Cha Eun-woo is not just a pretty face. The South Korean actor is a full-fledged multi-hyphenate with talent, poise, and a quietly magnetic presence. As a global ambassador for Saint Laurent, Cha brings the French luxury house’s sharpness to life with effortless cool. Whether he’s starring in a hit drama by the likes of True Beauty and A Good Day To Be A Dog, or shining on stage as a member of K-pop boy band Astro, his cool composure makes him one of the most beloved—and enduring—internet boyfriends of our time.
Tay Tawan
Tay Tawan has mastered the art of making people feel at ease. With a smile that disarms and a wit that charms, the newly minted Loewe ambassador has built a reputation not just as a gifted actor, but as someone who radiates warmth in every interaction. A scroll through his Instagram feed reveals his love for travel and photography—capturing small, beautiful moments with an eye that feels tender and thoughtful. With Tawan, rest assured: he’s the one behind the camera, making sure your best angles are never missed.
Wang Yi Bo
Mysterious, multi-talented, and undeniably cool, Wang Yi Bo moves through the world like he’s two steps ahead. He first stole hearts in the hit Chinese drama The Untamed, where his restrained intensity became the stuff of fan legend. Off-screen, that same magnetic charm has scored him global ambassadorships for Chanel, Jimmy Choo, and Loewe. From acting to dancing to professional racing, the 27-year-old brings an unshakeable focus to everything he does. Wang may come across as aloof, but beyond his unreadable gaze lies a quiet warmth—one he saves for those who truly see him.
Park Bo-gum
There’s a gentleness to Park Bo-gum that leaves a lasting impression. Whether he’s playing emotionally resonant roles in heartfelt shows like When Life Gives You Tangerines or Good Boy, or responding to interviews with his recognisable sincerity, the South Korean actor carries himself with rare grace. As a longtime fan-favourite and a front row fixture at Celine shows, Park embodies a sense of calm charisma. Needless to say, he’s the kind of boyfriend who remembers the little things—thoughtful, present, and always making you feel like the most important person in the room.
Phuwin Tangsakyuen
Phuwin Tangsakyuen may be part of the new guard, but his emotional range already speaks volumes. The Thai actor brings an uncommon sensitivity to his roles, drawing viewers in with vulnerability and heart. His breakout role as Pi in charming comedy Fish Upon The Sky struck a chord, revealing a knack for showcasing depth in lightness. That resonance has followed him off-screen, too. Now an ambassador for Tommy Hilfiger and a friend of the house at Loewe, Tangsakyuen is quietly building a presence that feels as genuine as it is compelling.
Wi Ha-joon
Squid Game star Wi Ha-joon has the kind of presence that doesn’t even need to try. Broad-shouldered, soft-spoken, and masculine, Wi has drawn fans in just with his unmistakably deep voice—each line delivered like a quiet secret meant only for you. There’s a grounded charm to the South Korean actor, the kind that feels steady and sure without needing to shout. In his Tag Heuer ambassadorship, the 33-year-old brings that same sense of mature allure to fashion. He’s the boyfriend who tunes the world out, because you’re the only one he sees.
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