The Longchamp woman can best be described as someone who leads a vibrant life. She’s always on the go: You will likely spot her on the street, heading off to the hip new bar in town, or making her way to her yoga class, or going for a coffee run near her office. And yet, even as she’s running about the city, she always maintains her sense of style—effortlessly chic, with a Parisian touch.
Having the right bag can go a long way in achieving that sophistication yourself. Thankfully, Longchamp offers several options in the form of its new Le Roseau bags.
When the French fashion brand introduced the Le Roseau in the ’90s, it was designed as an open tote bag that allowed you to easily fish out what you were looking for. The bag also featured a distinctive detail, which it is named after: a metal bamboo clasp in the shape of a reed (or “roseau”, in French).
Today, the Le Roseau has been reimagined with new silhouettes that are no less practical— or stylish. There is a boxy handbag which is sure to come in handy when you step out to see a movie or visit an art gallery. The accessory can be easily transformed into a crossbody with its long, detachable shoulder strap.
There is also a roomy, rectangular tote bag, in which you can stash your laptop for work days. The bucket bag, which is wider at its opening than at its base, stays true to the intent of the original Le Roseau design, and will prove to be a conversation starter when you meet your friends for brunch.
Aside from the bamboo clasp, the Le Roseau bags are also distinguished by their use of grained leather, which is soft yet sturdy. The leather gives the bags their relaxed shapes—not too structured—and makes them comfortable to carry. The material also comes in beautiful colours, as seen in Longchamp’s new collection.
This season, the Le Roseau bags are offered in an array of hues, including a rich, warm red, a calming celadon blue, and a refreshing bright green that will add a pop of colour to your ensemble. To make things even more interesting, you can customise the look of your Le Roseau bag by tying a scarf around its handle, or hanging your favourite bag charms along with Longchamp’s graphic key rings. You can also get your hands on the new Le Pliage Energy canvas shoulder strap, which will transform your Le Roseau with a cool, techwear-inspired touch.
The appeal of Longchamp’s Le Roseau bag lies mostly in that versatile quality. With it, you are free to express yourself as you go about your day, without ever having to worry that you sacrificed function for fashion.
Discover the Longchamp Fall/Winter 2024 collection and the new Le Roseau bag at longchamp.com.
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