5 Up-And-Coming Jewellery Brands to Watch

Modular, playful, maximal, and architectural, rewrite the rules of fine jewellery with these boundary-pushing brands
Discover the up-and-coming jewellery brands that are reshaping the fine jewellery landscape (Photo: Instagram / @hforhozzie)

A fresh energy is glimmering in the world of fine jewellery—one that leans into individuality, craftsmanship, and quiet confidence. A new wave of designers is reshaping what precious pieces can be. These aren’t underground labels; rather, they’re rising names carving their own paths with fresh aesthetics, sustainable values, and technical precision.

Ahead, GRAZIA Singapore rounds up the ones to know, wear, and keep your eye on. From sculptural storytelling to playful surrealism and maximalist joy, these five independent brands offer a glimpse into the new guard of fine jewellery.

State Property

State Property’s pieces look stunning both worn alone and stacked (Photo: Instagram / @hhiroyx)
Diamond Borsh Bone White Enamel Band Ring (Photo: State Property)

With the ongoing pursuits of maximalism and quiet luxury, Singaporean fine jewellery brand State Property strikes a rare balance. Step into their world, where sleek lines inspired by spatial design are often disrupted by unexpected geometry—a subtle rebellion cast in gold and enamel. Founded by designers Lin Ruiyin and Afzal Imran, the label has garnered a cult following. Modernists are drawn to its pieces that feel both contemporary and storied, with fans including Rihanna and Gigi Hadid. These are pieces that feel both of-the-moment and built to last.

If we had to pick a piece, it would certainly be the Diamond Borsh Bone White Enamel Band Ring. Its ridged design alternates between milky enamel and pavé diamonds, catching the light with every tilt. Elegant yet unexpected, it’s a subtle statement from a brand fluent in balance.

Pattaraphan

Pavé Medium Akani earring featuring red garnet, available in silver and yellow gold (Photo: Pattaraphan)
The Stoned Shroom Pendant Chain necklace with six set emeralds is also available in 14K yellow gold with pink sapphires and diamonds (Photo: Pattaraphan)

Wander into whimsy with Pattaraphan, where fine jewellery doesn’t take itself too seriously. Based in Bangkok, this label rewrites the rules of adornment, treating everyday oddities as muses. Familiar forms like mushrooms, matchsticks, and can tabs are reimagined in precious metals and brilliant stones.

The Stoned Shroom Pendant Chain necklace is a standout: a delicate mushroom cap dotted with six emeralds, playful yet refined. Then there’s the Pavé Medium Akani earring: a single red garnet is trailed by pavé diamonds—a subtle nod to a flickering matchstick. Pattaraphan’s pieces are conversation starters, striking the perfect balance between irreverence and craftsmanship.

Idyl

These modular necklaces embody the core of Idyl’s designs: versatility (Photo: Idyl)
Le Rêve earrings are available in yellow gold, white gold, and rose gold (Photo: Idyl)

Think building blocks—only shinier. That’s the quiet innovation behind Idyl, a Belgium-based brand reimagining everyday sparkle through modular design. The label’s pieces are minimal in form yet rich in versatility. Each one begins with a base—a stud, pendant, or chain—designed to be endlessly customised with chic add-ons.

Sustainability is at the core of Idyl’s mission. The brands works only with recycled 18K gold and 100% traceable, conflict-free natural diamonds. While their classic studs and delicate chains remain crowd favourites, it’s the Le Rêve earrings from their High Jewellery line that truly shine. With diamonds cascading down the lobe, they catch the light with every movement—delicate, but far from demure.

Susana Martins

Unstoppable Stack Band in Diamond Frosting 2 Ways – WG (Photo: Susana Martins)
Diamond Strokes—The Lobe Huggers (Photo: Susana Martins)

Susana Martins explores the human form through geometric silhouettes that feel both contemporary and timeless. Her designs are bold and sculptural, with a distinct sense of movement.

Look to the Unstoppable Stack Band in Diamond Frosting 2 Ways, with layered ridges that echo molten architecture. Or turn your gaze tothe Diamond Strokes—The Lobe Huggers, which curl around the ear like delicate calligraphy. Each piece is designed for impact—confident, refined, and just the right amount of rebellious.

Shay Jewelry

Coloured stones are one of Shay Jewelry’s signature designs (Photo: Instagram / @shayjewelry)
Diamond 7 Pave and Pink Ceramic Essential link bracelet is also available in white gold and rose gold, with other coloured ceramics (Photo: Shay Jewelry)

Joyfully bejewelled, Shay Jewelry is maximalism done right. Founded by mother-daughter duo Ladan and Tania Shayan, the brand infuses West Coast glamour and Persian heritage. The result: unapologetically luxe pieces that turn heads and hold stories. Think pavé-heavy rings, diamond-encrusted curb chains, and nameplate necklaces iced out with personality.

Ceramics also play a starring role, paired with 18K gold and diamonds in sweet, unexpected colourways. Our favourite? The Diamond 7 Pave and Pink Ceramic Essential link bracelet—a cotton candy dream come true. Ethically sourced materials and customisable designs make Shay Jewelry’s creations a canvas for self-expression. For those who enjoy stacking bold rings or layering chunky tennis chokers, Shay Jewelry makes a sparkling case that fortune does favour the bold.

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