Taylor Swift’s Engagement Watch Is Just as Significant as Her Ring

It’s a love story, baby, and she said yes: Taylor Swift has announced her engagement to NFL star Travis Kelce. Naturally, the photo—already on track to become one of the most-liked posts in Instagram history—nearly broke the internet.

But beyond the old mine brilliant-cut diamond ring on her left hand, there’s another jewel stealing our attention: the yellow gold, diamond-set Cartier Santos Demoiselle sitting daintily on Swift’s wrist.

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At first glance, the watch could be mistaken for the more familiar Panthère de Cartier (a house favourite Swift has also worn). But the Demoiselle, introduced in the early 2000s, is its own story—a more delicate and feminine interpretation of the original Santos. 

Named after aviator Alberto Santos-Dumont and his aircraft, “The Demoiselle,” the timepiece keeps the Santos’ iconic square case and Roman numerals while leaning into fine jewelry design. Swift’s version, powered by quartz, features a diamond-set bezel and Cartier’s signature diamond cabochon, making it as much bracelet as timekeeper.

Swift’s choice feels deeply personal. The Demoiselle itself first appeared on her wrist after Christmas last year, with whispers that it was a gift from Kelce. If true, her choice to wear it in the engagement announcement feels even more significant. 

The Demoiselle itself is a lesser-known piece in Cartier’s archive that has been quietly discontinued for years. But that’s about to change. With one photograph, Swift has ensured this delicate design is destined for a comeback. Secondary market watchers are already speculating on price jumps, and it’s only a matter of time before the once-overlooked model becomes the must-have accessory of the season.

The ring may have been the headline, but the watch? That’s the Easter egg. And no one drops them quite like Taylor Swift.

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