As the first contemporary jeweller to open a boutique at the prestigious Place Vendôme, Boucheron remains a beacon of timeless heritage, seamlessly blending bold creativity with a rich legacy. This holiday season, let the maison’s exquisite collections—from the fluid Serpent Bohème to the geometric Quatre—elevate your wardrobe with a distinctive touch of sophistication and individuality.
The Quatre collection, celebrating its 20th anniversary, epitomises the bold spirit of individuality with its signature motifs—Grosgrain, Clou de Paris, Lineaire, and Pave— blending gold, platinum, and diamonds. A symbol of avantgarde artistry, Quatre adds sophistication and individuality to any style, from the understated to the bold.
Born in 1968, the Serpent Bohème collection has evolved into a Boucheron classic, with its iconic teardrop shape symbolising timeless elegance. These serpentine rings embody the house’s legacy, evoking the beauty and mystery of the natural world. Whether stacked for bold impact or worn alone for refined grace, Serpent Bohème rings blend tradition with contemporary allure, adding effortless sophistication to any look.
Paved with diamonds, the Serpent Bohème Necklace XXL Motif effortlessly transforms from a bold necklace to a chic brooch, exemplifying Boucheron’s innovative spirit. Its graceful curves, iconic teardrop shape, and dazzling diamonds honour the luxury house’s craftsmanship while capturing the timeless elegance of nature. A true reflection of the maison’s free spirit and artisanal expertise, the Serpent Bohème collection continues to captivate with its enduring allure.
PHOTOGRAPHY DARREN GABRIEL LEOW
ART DIRECTION MARISA XIN
PHOTOGRAPHY ASSISTANT CHAO FAN
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