After a summer campaign featuring Piaget’s Possession jewellery collection and Gala and high jewellery watches by artist and illustrator Yukiko Noritake, the maison teams up with her again for its new holiday campaign.
Set in locales such as Switzerland’s La Côte-Aux-Fées (where Piaget’s manufacture is located), Côte d’Azur, Paris and New York, the campaign by Yukiko Noritake features a host of wintery scenes, from snug cabins and lodges to ice skating in the city, skiing down snowy slopes, and more.
Humorous and unexpected reimaginations of Piaget’s signature designs abound: a Possession ring turned into elaborate headwear, Possession bangles take the place of Christmas tree ornaments, a Sunlight pendant throwing its rays over a snowy valley. Take a look at the festive possibilities of Piaget’s jewellery and watches below.
