New drops, bold revivals, and a few surprises—jewellery this season is all about self-expression and storytelling. Whether you’re into nostalgic nods, sculptural statement pieces, or cultural throwbacks, there’s something here to spark your obsession.
From reinterpretations of iconic collections to the debut of new ambassadors and creative chapters, these are the maisons making headlines.
These are the pieces—and personalities—reshaping the season’s sparkle.
Bvlgari Expands Its Tubogas Collection with Nine Striking Designs
A year after its relaunch, Bvlgari’s Tubogas collection returns this September with nine dynamic new creations, proving the enduring allure of the maison’s signature coiled design.
Born in the 1940s and inspired by industrial gas pipes, the Tubogas technique transforms strips of gold into fluid, seamless ribbons—a feat of technical mastery and sensual elegance. The latest chapter introduces three variations of hoop earrings: minimalist yellow gold mini hoops, a bold yellow gold pavé diamond style, and an exclusive pavé rose gold design available only in Greater China. Two new rings join the lineup—one sleek and polished, the other fully pavé-set—alongside a dramatic earring-and-necklace set pairing onyx, diamonds, and yellow gold in a nod to the energy of the 1920s.
In October, two exceptional Alta Gamma creations will debut: a pink gold bracelet and necklace, enriched with vivid rubellite and malachite inserts, crowned with pavé diamonds. Designed for layering and self-expression, the Tubogas novelties embody versatility and modern glamour.
Cartier Celebrates the Panther in a Global Open-Air Spectacle
Cartier’s legendary panther prowls into a new era with a dramatic global campaign that brings the Maison’s emblem to life on an epic scale.
In Tokyo, the bustling Shibuya Crossing is transformed into a monumental triptych, while in Las Vegas, the panther appears in three dimensions on the Sphere’s massive LED exterior. From Dubai to Paris’ Place Saint-Michel, Shanghai, and London, immersive installations merge physical and digital worlds, with the panther emerging through Cartier’s iconic initials or commanding attention with a single glance.
These spectacular displays celebrate the panther’s enduring symbolism: freedom, strength, and magnetic elegance—values that have defined Cartier for generations.
Chaumet Revives the Wheat Motif with L’Épi de Blé High Jewellery
Chaumet celebrates its legacy as a naturalist jeweller with the unveiling of L’Épi de Blé, a high jewellery parure inspired by wheat—a symbol of prosperity and abundance adored by Empress Joséphine and Empress Marie-Louise.
Crafted in luminous brushed yellow gold and pavé-set diamonds, the collection captures the movement of wheat swaying in the wind, symbolising vitality and renewal. The parure includes a contemporary bandeau tiara, a finely sculpted necklace, a dazzling ring set with a two-carat pear-shaped diamond, and a pair of earrings adorned with one-carat pear-shaped diamonds.
With its interplay of volume and light, L’Épi de Blé is a poetic ode to nature, blending historical motifs with modern artistry to create timeless pieces that illuminate the wearer with a golden, life-affirming glow.
Boucheron Unveils ‘Impermanence’ for Carte Blanche 2025
For its latest Carte Blanche collection, Boucheron hits pause on nature’s fast-forward. Titled Impermanence, the 28-piece series turns fleeting beauty into something tangible, even eternal. Claire Choisne, the brand’s creative lead, takes cues from Japanese ikebana and wabi-sabi to create six compositions that shift from light to shadow—an intentional fade-out that reflects nature’s fragility.
The concept is simple but striking: what if we could freeze a moment before it disappears? Over 18,000 hours of work later, the result is a lineup that feels part sculpture, part love letter to the natural world. With this collection, Choisne doesn’t just push materials—she challenges emotion. It’s a quiet, powerful reminder of what we’re at risk of losing.
Bvlgari’s Divas’ Dream Shines Brighter in 2025
Bvlgari is keeping the sparkle alive in 2025 with a fresh drop of Divas’ Dream novelties. Think yellow gold, bold onyx, and that fan-shaped motif that channels Roman glamour. Set to launch in July with a showstopper necklace arriving in September, the new lineup mixes mother-of-pearl, diamonds, and juicy pops of carnelian, malachite, and turquoise. Designed to stack, mix, and stand out, this collection is all about confident elegance—and a little extra flair.
Cartier Turns Up the Volume on Grain de Café
Cartier gives its coffee bean-inspired collection a modern twist with sculptural shapes and movement-driven designs. The contrast between warm yellow gold and cool white gold keeps things fresh, while mobile beans and Palm Tree chains show off the maison’s technical finesse. It’s high jewellery that doesn’t take itself too seriously—bold, beautiful, and built to last.
Piaget Appoints Gianna Jun as Global Ambassador
After her standout appearance at Watches and Wonders, Gianna Jun’s official debut as a Piaget ambassador feels like a natural fit. The Korean screen icon steps into the spotlight with a striking campaign shot by Ben Hassett. Effortless and magnetic, Jun wears Piaget’s new Sixtie timepiece and Swinging Sautoir necklace with the kind of timeless elegance that needs no introduction.
Boucheron Goes Vintage with Serpent Bohème
The 1970s are calling—and Boucheron answers with Serpent Bohème Vintage. This new line draws from the past but doesn’t get stuck there. Soft gold finishes and delicate floral details meet the collection’s iconic teardrop silhouette, offering a subtle dose of retro glam. A tribute to individuality, craftsmanship, and easy elegance.
Tiffany & Co Dives Deeper with The Summer Debut of Blue Book 2025: Sea of Wonder
Chief Artistic Officer Nathalie Verdeille dives into the mysterious majesty of the ocean with Sea of Wonder, Tiffany & Co’s 2025 Blue Book collection. Inspired by Jean Schlumberger’s visionary designs, the collection strips the ocean of its mystery only to rebuild it in diamonds, enamel, tourmalines, and Schlumberger signatures.
For summer, the collection welcomes new creations in the Seahorse and Sea Turtle chapters. These take a more abstract approach, embracing fluid forms, textured details, and unexpected gemstone pairings.
A highlight: a transformable necklace featuring over 11 carats of unenhanced purple sapphires, moonstones, and blue sapphires, crafted over 1,600 hours. Meanwhile, sculptural sea turtles in aquamarine, turquoise, and diamonds echo the tranquil motion of the sea.
Gemma Chan Joins the Cartier Family
After making an appearance in Singapore earlier this year at the launch of chapter three of Cartier’s Nature Sauvage, actress, producer, and advocate Gemma Chan is now a Cartier ambassador. Long admired for her red carpet looks and cultural impact, she’s no stranger to the maison’s world. Her appointment is a natural next step—one that reflects Cartier’s continued celebration of modern icons.
FRED x Roland-Garros: Game On
Sport and sparkle meet again as FRED returns to Roland-Garros with a new Force 10 capsule. The bracelets get a tennis-ready refresh with mandarin garnets, terracotta cords, and limited-edition yellow gold buckles. Designed as a five-set tribute to the tournament, it’s high jewellery with a sporty edge.
Qeelin’s Yu Yi Gets a Youthful Spin
Qeelin updates its Yu Yi collection with fresh jade shades—purple and ink grey—that play with cultural symbolism and modern aesthetics. The new designs, set in rose or white gold and finished with diamonds, blend tradition and whimsy. Whether it’s a gift or a talisman, Yu Yi keeps it personal and poetic.
Louis Vuitton Goes Big with Virtuosity
With its Virtuosity high jewellery collection, Louis Vuitton transforms the mastery of craft into an odyssey of creativity. Told in five chapters—Motion, Florescence, Joy, Aura, and Eternal Sun—the collection flows from minimalism to maximalist splendour. Vivid gemstones, sun-kissed gold, and diamond-set monogram flowers evoke a sense of freedom and luminous evolution. Culminating in a radiant finale that took seven years to source, Virtuosity is a bold expression of Louis Vuitton’s commitment to pushing the boundaries of high jewellery design.
Chanel Updates The Coco Crush Collection
Chanel’s jewellery atelier has reinvigorated one of the maison’s core collections—Coco Crush. The new lineup, modelled by brand ambassador Jennie of Blackpink, includes a fresh approach to the diamond pavé settings on bangles and rings, flowing diagonally for the first time, and playful designs such as pendants and earrings in the letters “C” and “O”, which can be worn together to spell out the nickname of the legendary founder. The studio has also introduced a touch of red with rubies on the Coco necklace and bracelet in beige gold as a nod to Mademoiselle Chanel’s love for the bold colour.
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