LVMH Watch Week 2026 opens the year with a clear message: modern watchmaking refuses to be boxed in. Now in its seventh edition, the annual showcase—which is also the opening chapter of the watchmaking calendar every year—brings together the group’s leading maisons, each articulating a distinct vision of what modern horology looks like today.
Staged in Milan this year, LVMH Watch Week 2026 saw each brand offering a distinct vision of innovation, from jewellery-led mechanics and sculptural design to avant-garde materials and high complications. The result is a confident, multifaceted preview of where contemporary horology is headed next.
Below, discover the bold new timepieces that blend heritage, innovation and contemporary design.
Bvlgari
Few maisons navigate the intersection of jewellery and horology with Bvlgari’s ease. For LVMH Watch Week 2026, the Roman jeweller-watchmaker revisits its most recognisable icons—Monete, Tubogas, Serpenti and Lvcea—reworking them through a lens that is equal parts historical and resolutely modern.
The Maglia Milanese Monete secret watch is the most poetic expression of Bvlgari’s philosophy. Reimagining the Monete designs of the 1960s, it centres on an authentic Roman coin from 198–297 AD depicting Emperor Caracalla. For the first time, the maison is exploring rose-gold Milanese mesh, prized for its exceptional suppleness and fluidity. Inside, the ultra-thin Piccolissimo BVP100 micro-movement—now crown-wound and revealed through a sapphire caseback—underscores Bvlgari’s mastery of compact mechanics. As Fabrizio Buonamassa Stigliani, Bvlgari’s Product Creation Executive Creator, writes in a press statement, the watch’s essence lies in flexibility.
That same idea of flexibility reappears in a more extroverted register with the Tubogas Manchette. Reviving a 1974 archival design, the sculptural single-coil yellow-gold cuff channels Seventies glamour through a thoroughly modern lens. Diamonds and a vivid gradient of coloured gemstones—citrines, rubellites, peridots and spessartites—flow across the surface, made possible by a contemporary construction in which individually moulded rings are assembled onto a titanium blade. The result preserves Tubogas’ signature suppleness while introducing new chromatic freedom, powered by the in-house Lady Solotempo BVS100 to ground its jewellery-first expression in mechanical substance.
If Tubogas celebrates volume and colour, Serpenti Seduttori Automatic refines the language of Bvlgari’s iconography. “Serpenti is more than an icon; it’s a signature,” notes Stigliani. In 2026, that signature evolves through precision rather than excess. One expression highlights Bvlgari’s hardstone heritage with a malachite dial; the other leans into pure preciousness with a white opaline dial and diamond-set bracelet. As with the Tubogas Manchette, both are driven by the Lady Solotempo BVS100 movement.
The Lvcea Notte di Luce, meanwhile, shifts the focus from form to surface. Created in collaboration with Japanese Urushi master Yasuhiro Asai, the limited-edition timepieces venture into métiers d’art, featuring deep black lacquer dials adorned with Raden—microscopic fragments of mother-of-pearl that shimmer like constellations. Each dial requires nearly sixty days of meticulous craftsmanship, producing a quietly hypnotic effect in which light seems to emerge from darkness, reinforcing Lvcea’s enduring symbolism as a watch defined by luminosity.
Together, these creations read as variations on a single theme: Bvlgari’s ability to translate heritage into modernity across form, colour, iconography and craft. Beneath the glow of gold, gemstones and lacquer lies a constant—compact, in-house mechanical movements engineered for smaller proportions—reaffirming the maison’s long-held belief that true watchmaking authority speaks most clearly through restraint.
Hublot
For LVMH Watch Week 2026, Hublot sets a high-decibel tone for 2026: one defined by radical materials, performance engineering and confidence.
At its most literal, that philosophy takes form in the Big Bang Tourbillon Novak Djokovic GOAT Edition. Limited to 101 pieces, the trilogy pays tribute to the tennis legend’s record-breaking career with a 44mm case crafted from an innovative composite derived from Djokovic’s Lacoste polo shirts and Head racquets. Inside, the MHUB6035 automatic tourbillon mirrors the narrative: a three-dimensional mainplate inspired by racquet strings and a barrel shaped like a tennis ball. Weighing just 56 grams, the watch blurs the boundary between symbolic homage and high-performance instrument.
That same balance between heritage and forward motion continues with the Big Bang Original Unico. Marking twenty years of Hublot’s most disruptive design, the updated model refines the original’s proportions while integrating the in-house Unico chronograph movement. Offered in materials from ceramic to King Gold, it’s a reminder that evolution, for Hublot, doesn’t mean dilution, only sharper focus.
From legacy, the story shifts to collaboration. The Big Bang Unico SR_A with Samuel Ross translates the designer’s industrial minimalism into horological form, pairing a monochrome black ceramic case with Hublot’s Unico manufacture chronograph for the first time. Limited to 200 pieces, the watch feels architectural yet wearable, its severity softened by a honeycomb-pattern rubber strap.
Contemporary art and design are in direct conversation with mechanical watchmaking indeed, for colour rounds up the design language for Hublot’s new lineup. The new Coal Blue Big Bang and Spirit of Big Bang models replace Hublot’s usual chromatic bravado with something moodier and more mineral. Neither purely blue nor grey, the shade shifts with the light, amplified by alternating satin and polished finishes and carbon-inspired dial textures. Where Coal Blue explores depth, the Classic Fusion models in sage green pivot toward softness and style. Offered in 33 mm, 42 mm and 45 mm—including Hublot’s first sage green chronograph—the pastel palette unifies case, dial and strap into a quietly fashion-forward statement.
Tag Heuer
Where Hublot pushes material and colour to their avant-garde extremes, Tag Heuer roots its new offerings in purpose-driven timing. Whether on the open sea, the racetrack, or at the pinnacle of haute horlogerie, the brand continues to champion clarity, heritage, and mechanical ambition in line with their new tagline “Designed to Win”.
The journey begins with the Carrera Chronograph Seafarer, a poetic revival of Tag Heuer’s maritime legacy. In the 1960s, Heuer produced the Solunar and Seafarer models for Abercrombie & Fitch, which were amongst the first mechanical watches to incorporate tidal information, an idea conceived by Abercrombie president Walter Haynes and refined by a young Jack Heuer. Today, the brand is transforming this historical survival tool into a modern wrist companion.
The mechanism, as explained by a helpful public relations representative, is calibrated to the lunar cycle. Powered by the in-house TH20-04 calibre, the tide-indicator chronograph completes a full lunar cycle every 29.53 days. A dedicated ‘TIDE’ pusher at 9 o’clock sets the rotating tide disc, while the chronograph is controlled via traditional pushers at 2 and 4 o’clock. This offers sailors, divers (or, as one journalist in my hands-on session aptly put it, “those who travel to Bali often”) a precise read of high and low tides. The automatic movement beats at 28,800 vibrations/hour, provides an 80-hour power reserve, and winds via a rotor shaped like the TAG Heuer shield.
Visually, the watch is stunning. The opaline champagne dial sets a warm nautical stage, with three recessed counters: a 30-minute chronograph at 3 o’clock, running seconds with date at 6, and the tide indicator at 9. Teal-blue and yellow segments pay homage to the original Seafarer and the “Intrepid Teal” of the 1967 America’s Cup yacht. Finishing the look, the Carrera Seafarer is offered on the brand’s recently introduced seven-row “beads-of-rice” steel bracelet, and includes a beige sports strap with teal lining for versatility.
Besides the Seafarer, Tag Heuer is also introducing the Carrera Glassbox Chronograph. Extended to a confident 41mm format, the domed sapphire crystal and flowing dial flange maintain the Carrera’s signature legibility, while three colour variants—classic blue, fashion-forward teal green, and black with racing-red accents—reveal different facets of the collection’s personality. Beneath the dial, the TH20-01 calibre delivers 80 hours of power reserve, column-wheel chronograph control, and vertical-clutch engagement.
Meanwhile, the Carrera Split-Seconds Chronograph marks a first for the Carrera line: a rattrapante complication that bridges Tag Heuer’s avant-garde ambitions with one of watchmaking’s most demanding technical feats. Housed in a 42 mm grade-5 titanium case, the sapphire glassbox dial offers a transparent view of the hand-finished TH81-01 movement. Beating at 5 Hz with a 65-hour power reserve, the calibre comprises over 350 components, meticulously finished with techniques including hand-bevelling and black polishing, crowned by the brand’s signature checkered flag motif. The result is a stunning chronograph that is as audacious mechanically as it is visually.
Tiffany & Co
For its second outing at LVMH Watch Week, Tiffany & Co is revisiting—or perhaps, reminding us of—its watchmaking legacy.
Marking 160 years since the creation of one of America’s first stopwatches, the Tiffany Timer, limited to 60 pieces, reimagines the historic chronograph in polished platinum, crowned with a faceted reference to the Tiffany Setting and finished with a luminous Tiffany Blue lacquer dial. Turn it over, and a hand-carved Bird on a Rock oscillating weight reveals the maison’s signature sense of play.
Beyond the chronograph, Tiffany continues to assert that its watches are, at heart, expressions of jewellery design. The Eternity by Tiffany collection expands with the introduction of the Eternity Baguette, a 36mm white gold creation that draws inspiration from the eternal symbolism of the diamond ring. For the first time, the bezel is set entirely with baguette-cut stones, framing a dial where each hour is marked by a different diamond cut.
Two interpretations define the collection: the Eternity Baguette Diamond, pairing a diamond-set bezel with aquamarine hour markers; and the Eternity Baguette Blue Gradient, where sapphires, topazes and emeralds create a seamless blue ombré around the bezel, set against a navy sunray dial.
Completing the narrative is the Sixteen Stone mother-of-pearl watch, a contemporary expression of Jean Schlumberger’s 1959 design. Featuring a rotating outer ring adorned with yellow gold cross-stitch motifs and diamonds, the watch introduces motion as ornament. The freely spinning ring responds to the wearer’s movement, echoing Schlumberger’s love of texture, textiles and playful dynamism. Snow-set diamonds envelop the case, while the mother-of-pearl dial anchors the composition with softness and light.
Zenith
For LVMH Watch Week 2026, Zenith decided to place the spotlight on the Defy collection, which embodies “a dialogue between movement and structure, precision and creativity”.
The Defy Skyline Skeleton is a striking articulation of this vision. Its openworked construction reveals the El Primero 3620 SK calibre, complete with the world’s first constant 1/10th of a second indicator, while black ceramic contrasts with a gold-toned movement to evoke the rhythm of an illuminated city skyline. Faceted dials, a dodecagonal bezel, and an integrated bracelet extend the sculptural geometry, while a quick-change rubber strap nods to the adaptability of modern urban life.
The Defy Skyline Chronograph on the other hand, channels architectural beauty into a performance-focused form. Crafted entirely in black ceramic, its gradient dial, faceted markers, and El Primero 3600 calibre deliver precision to 1/10th of a second. The chronograph’s sapphire case back exposes a finely finished movement, while the quick-change strap system allows effortless transitions between ceramic and rubber.
The Defy Skyline Tourbillon Skeleton elevates the collection to haute horology. Fully openworked and housed in a rose gold case, it showcases the El Primero 3630 SK calibre, where architectural bridges and a high-frequency one-minute tourbillon animate a living mechanical skyline. Contrasts of blue PVD and rhodium-plated bevels highlight depth, while the star-shaped motif integrates heritage into avant-garde construction. Limited to 50 pieces, it epitomises Zenith’s mastery of light, motion, and structure.
For more refined and versatile expressions, the Defy Skyline 36 introduces a new silver-toned dial, offered in minimalist and diamond-set versions. Powered by the Elite 670 calibre, the compact 36mm case features the signature four-pointed star motif and interchangeable straps, translating Defy’s bold geometry into a subtle, everyday urban elegance.
Finally, Zenith revisits its history with the Defy Revival A3643, a faithful reissue of the 1969 original. The octagonal steel case, 14-sided bezel, sunray silver dial, and ladder-style bracelet honor the line’s architectural heritage, while the Elite 670 movement provides a modern 50-hour power reserve, bridging past and present in a single wristwatch.
Gérald Genta
Where others push speed or spectacle, Gérald Genta offers introspection. The new Geneva collection features two time-only watches that reflect the spirit of the city itself: measured, disciplined and quietly expressive.
Designed under the direction of Matthieu Hegi, Artistic Director of La Fabrique du Temps Louis Vuitton, the new Geneva time-only models revisit one of Mr. Genta’s most recognisable signatures: the cushion-shaped case. Updated and subtly softened from its original 1970s incarnation, the case is defined by its gadroon contours and a carefully considered interplay of polished and satin finishes.
At 38 mm and newly slimmed down, the proportions feel deliberate and contemporary, offering unmistakable Gérald Genta character without excess. A single, broader, shorter lug on each side sharpens the geometry further.
Powering both pieces is the Zenith Elite GG-005P automatic movement, visible through an open caseback. With a revisited oscillating mass, a 50-hour power reserve and a 4Hz frequency, the calibre prioritises reliability and everyday precision over spectacle. Comprising 158 meticulously finished components, it reinforces the idea that true luxury often lies in what doesn’t demand attention.
Available in warm Marrone and cool Grafite interpretations, the watches express the same sculptural language through contrasting emotional registers. The Geneva Time Only Marrone, rendered in rose gold, leans into warmth and subtle nostalgia with its grained brass dial, finished with a gradient smoked effect. By contrast, the Geneva Time Only Grafite explores a cooler, more metallic register. A white gold case frames a silver-shaded grained brass dial, punctuated by rounded gold hands and indexes that add depth and tactility. Finished on a grey calfskin strap, the Grafite feels modern, composed, and unmistakably Geneva in its restraint.
Daniel Roth
Daniel Roth meanwhile, speaks in a quieter, more demanding register, one where restraint itself becomes the ultimate complication. The Extra Plat Rose Gold Skeleton balances reverence for its founder’s ideals with a confident step forward.
Conceived in the spirit of La Montre Objet d’Art, the Extra Plat Rose Gold Skeleton reinterprets one of Daniel Roth’s most emblematic creations through the lens of transparency. While the Extra Plat has long stood as a manifesto of disciplined watchmaking, this is the first time the model has been skeletonised—an intentional departure from strict historical reproduction.
Powered by the in-house DR002SR calibre, crafted in solid rose gold and finished entirely by hand, the watch treats skeletonisation as an act of reduction. What remains is structure, rhythm and light, distilled to its essence.
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