South Korean actress Kim Ji-Won is bringing her charming allure to world-renowned luxury house Bvlgari as the brand’s newest brand ambassador.
Unveiled on September 23, Bvlgari praised the Queen of Tears actress for her “diverse charm, trendy style, and bright, positive character”, qualities that seamlessly align with the brand’s iconic blend of heritage and modernity.
As Bvlgari’s first-ever Korean ambassador, Kim is set to represent the brand’s most celebrated creations—including jewelry and watches as well as their perfume line—embodying a perfect harmony of classic grace and contemporary edge.
Notably, she will be the muse for the Divas’ Dream collection, a line that captures the boldness and independence of women through its signature fan-shaped motif—a symbol of both freedom and elegance.
Expressing her excitement, the actress remarked, “Bvlgari is a beautiful brand that has been cherished globally for a long time. I am thrilled to join its magnificent history as an ambassador. I look forward to embarking on a new journey with Bvlgari as it continues to evolve from past to present and future.”
To celebrate the partnership, she will also lend her voice to Bvlgari’s upcoming 140th-anniversary exhibition, “Eternal Rebirth: In Search of Art, Jewelry, and Inspiration from Rome.”
The showcase, set to take place at Seoul’s Museum Hanmi Samcheong from September 27 to November 3, will spotlight the artistry and timeless beauty that have made Bvlgari a symbol of enduring luxury for over a century.
READ MORE
Pia Wurtzbach Named Bvlgari Friend Of The House
Bvlgari Takes Over Rome For Its 140th Anniversary
Icons Only: Lisa And Zendaya Front The Latest Bvlgari B.zero1 Campaign