The GRAZIA Jewellery Awards 2025: The Power Piece of the Year

Subtlety’s overrated. Bvlgari’s Serpenti returns—bolder, brighter, and ready to bite
From top: BVLGARI Serpenti Pallini brooch in rose gold, Serpenti two-coil bracelet in rose gold and Serpenti Pallini necklace in rose gold

2025 is the Year of the Snake, so who better than Bvlgari to make it shimmer? The Roman maison coils back with three new Serpenti jewels—a necklace, bracelet, and brooch—reviving its storied Pallini technique with slinky rose gold and diamonds. And because subtlety isn’t really Serpenti’s style, there’s also a ruby-and-diamond showstopper designed to hypnotise on sight. Wisdom, renewal, transformation? Consider them accessorised.

PHOTOGRAPHY SHERMAN SEE-THO
ART DIRECTION MARISA XIN
PHOTOGRAPHY ASSISTANT AMIRUL FAZAILE