Intimately connected with the French Riviera since its founding nearly 90 years ago, Fred references that glowing history with its latest ad campaign, which celebrates its reputation as The Sunshine Jeweller.
Inspired by the insouciant moments by the coast that Freddies, the characters in the Fred campaign series, experience, the video and stills channel the sun-drenched, laidback sense of glamour and infectious joie de vivre that the maison’s jewellery is imbued with.
Starring alongside the Freddies are Fred’s key collections—Force 10, Chance Infinie, Pretty Woman, and Pain de Sucre—and high jewellery creations, all warmly illuminated by the Mediterranean sun and set against the blue of the waters.
Watch the full campaign here!