Fred Introduces the Force 10 Rise—A Modern Evolution of an Iconic Collection

FRED celebrates women’s empowerment and self-expression with its revamped Force 10 Rise jewellery line.

FRED force 10 rise — *Photos: Courtesy of Fred*

Luxury jewellery house Fred has unveiled the Force 10 Rise, a fresh interpretation of its renowned Force 10 collection. Created nearly 60 years ago by founder Fred Samuel and his sons, the collection drew inspiration from their love of the sea and deep passion for sailing. Over time, it has become a symbol of strength, resilience, and refined elegance. With this latest release, Fred breathes new life into the line, offering a five-piece collection that preserves its heritage while embracing contemporary design elements.

This new chapter for Force 10 brings a bold perspective and a creative playground for wearers to mix, match, and stack pieces in endless combinations to suit their individual style. Infused with femininity and radiance, #Force10Rise encourages women to embrace life’s challenges with grace and determination. Staying true to its reputation as ‘The Sunshine Jeweller’, Fred continues to illuminate the world of fine jewellery with a spirit of joy, modernity, and empowerment.

Remaining faithful to the legacy of Force 10, the latest collection embodies the power, determination, and courage to push beyond the limits. The new designs reflect a blend of organic and geometric elements, combining Fred’s signature cable and buckle motif in a refreshed, sophisticated style. The buckle, now adored with a diamond pavé and enhanced by a delicate row of diamonds, is seamlessly integrated into three bands of pink or white gold for a harmonious composition.

Drawing inspiration from one its signature Force 10 High Jewellery sets, this collection introduces a striking band ring with a graphic, structured design that exudes confidence and charisma. A new necklace has also been added, designed to be worn alone or layered in different shades of gold to create a cascading effect. The line also features two styles of earrings–a sleek half-moon shape and modern hoops–allowing for flexibility to mix and match pieces. Completing the set, an ear cuff adds an unexpected touch, designed to be worn in different positions so that wearers can play with unique styling possibilities.