Chic, confident, and effortlessly captivating, Bollywood star and style icon Disha Patani exudes a magnetic charisma that shines both on- and off-screen. It’s no wonder Movado Group, Inc., the powerhouse behind some of the world’s most iconic timepieces, tapped her as the face of their Fall 2024 Calvin Klein Watches campaign—a collaboration that feels nothing short of serendipitous.
Directed by renowned fashion and portrait photographer Stas Komarovski, the campaign masterfully combines Calvin Klein’s signature minimalist aesthetic with Patani’s captivating energy. The result? A Fall 2024 collection brought to life through sleek silhouettes and bold nuances, presenting a fresh perspective on enduring style.
“It’s always a pleasure connecting with the Calvin Klein team for these campaigns,” enthuses Patani. “I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products. I love this season’s watches—they are bold yet delicate and add polished style to any outfit.”
Caterina Miduri, global general manager for Calvin Klein Watches and Jewelry at Movado Group, Inc., couldn’t agree more. “We are proud to continue the relationship with Disha for our new seasonal watch campaign. She effortlessly blends contemporary fashion with classic beauty. Her energy and confidence brings our Fall 2024 watch collection to life as her presence in the campaign perfectly mirrors the bold personality and sensuality of our timepieces.”
In the campaign, Patani dazzles in three standout timepieces that showcase a modern take on minimalism. The CK Pulse Watch, with its geometric precision and sunray dial, exudes sleek sophistication, while the Twisted Bezel Watch turns heads with its emerald green dial and crystal embellishments.
For those who appreciate understated elegance, the Gleam Watch offers a soft gray sunray dial, rose gold accents, and sculpted bracelet links—timeless and refined.
Adding more sparkle to the season, Calvin Klein’s latest jewellery collection makes its debut alongside the watches, enhancing the campaign with the Geometric Essentials line—sleek, high-polish designs that redefine minimalism through negative space—and the CK Wavy collection, which draws inspiration from nature’s rhythmic flow, offering fluid shapes that are both timeless and versatile.
As Patani effortlessly demonstrates in this campaign, Calvin Klein watches and jewellery are more than just accessories—they’re bold statements of contemporary elegance.
About Calvin Klein, Inc.:
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023.
Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About Movado Group:
Movado Group, Inc. designs, sources, and globally distributes and sells MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, CALVIN KLEIN®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, and LACOSTE® watches and, to a lesser extent jewellery and other accessories, and operates Movado Company Stores in the United States and Canada.
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