Count on Chanel to turn an unexpected, almost humble object into an artful timepiece. The maison’s Mademoiselle Privé Pique-Aiguilles quartz watch takes inspiration from the size and profile of a pin cushion, because Arnaud Chastaingt, Director of the Chanel Watchmaking Creation Studio, was “fascinated by the design of objects whose architecture is the product of a practical need”.
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The oversize dial offers the perfect canvas for five designs that pay homage to the craft of haute couture and the maison’s codes—camellias, leather handbags, chains and Byzantine brooches against black tweed, embroidery, and a jacket at the pattern stage—realised through metiers d’art such as hand engraving and grand feu enamel.
Limited to 20 pieces per design, the quartz movement watches are set with pearls, onyx and diamonds, with details crafted from sculpted gold and lacquer.