At Watches and Wonders, there’s the watches, sure. But then there’s who’s wearing the watches—and that’s where things really get interesting. Celebs have long been a fixture at one of the world’s biggest horological fairs, with names like Julia Roberts and Jackson Yee making past appearances.
This year, the South Korean star power was undeniable, while IWC had everyone buzzing thanks to a sneak peek at Brad Pitt’s upcoming F1 movie. From viral K-drama leads to blockbuster hype machines, these were the celebrities that had Geneva’s fair feeling more like an A-list premiere.
Roger Federer at Rolex
Gianna Jun (Jun Ji-Hyun) at Piaget
Ni Ni and Jaeger-LeCoultre CEO Jérôme Lambert at Jaeger-LeCoultre
Kim Woo-bin at Jaeger-LeCoultre
Simone Ashley at IWC Schaffhausen
Eileen Gu and IWC Schaffhausen CMO Franziska Gsell at IWC Schaffhausen
Kylian Mbappé at Hublot
Usain Bolt at Hublot
Summer McIntosh at TAG Heuer
Mika Häkkinen at TAG Heuer
Jay Chou at Tudor
