From Gwyneth Paltrow and Martha Stewart to Hailey Bieber and Rihanna, today’s biggest names are shaping culture through beauty, fashion, wellness, and lifestyle brands
Through her fuss‑free beauty brand Nodspark, Eugenia Ye‑Yeo is challenging industry conventions with time‑saving products such as its signature Lazy Lashes and designer nail wraps—bringing accessible beauty to even the busiest routines