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makeup by mario

Real Deal: Hailey Bieber Sells Rhode To E.l.f. Cosmetics For A Staggering $1 Billion

Here's what that means for the beloved peptide-infused brand

The Holy Trinity: Makeup Products That Have Stood the Test of Time

One writer reveals the three tried-and-true products he’s used since he started wearing makeup

Objects of Desire: How Beauty Brands Are Cultivating Communities With Pop-Ups And Collectibles

From products that sell out instantly to branded merch that’s just as covetable, beauty brands don’t just create cult products in 2025 but whole cult communities

Perfect Pout: The Best-Kept Secret Behind Sophia From Katseye’s Signature Lip Combo

Glossy, glowy and oh so gnarly
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