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Beauty Trends

Face Value: Does The Viral Facial Contrast Theory From Tiktok (Really) Work?

Finding your signature makeup is a piece of cake, according to Tiktok’s facial contrast theory. But does the viral beauty trend hold substance beyond the hype?

How To Rock The Mocha Mousse Makeup Trend, As Seen On Becky Armstrong And Hailey Bieber

Rich, creamy and ultra versatile, Mocha Mousse is 2025's most coveted neutral

Is The ‘Wet Hair’ Beauty Trend Back In Style? Here’s What We’ve Gathered From The Met Gala Red Carpet

The 'wet hair' beauty trend is back and it's dripping with glamour! Inspired by the 2024 Met Gala red carpet, learn how to recreate this chic hairstyle at home.

Did Fenty Beauty Just Endorse Broccoli Freckles?

Ditch the bronzer, embrace the florets! Learn about the quirky 'broccoli freckles' beauty trend, plus the brands and celebs hopping on the train.
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