Is bigger necessarily better? Coach certainly seems to think so.
The All-American brand just dropped its Spring/Summer 2026 runway invitation — and it’s impossible to miss. In a playful teaser filmed across Manhattan, a model lugs an oversized, bright-yellow envelope through the city streets, the details scrawled across it in swooping script: Monday, September 15, 2PM, New York City. The scene is equal parts love letter and spectacle, with stamped motifs, and a heartfelt signature declaring: “With love, Coach”.
As New York Fashion Week gears up for a jam-packed season, Coach is clearly leaning into scale—staging, casting, and concept—as part of its latest statement on American style. Expect a show that is both deeply New York and globally resonant, marrying the house’s leathercraft heritage with a bold, urban point of view.
If you’re in Singapore, tune in at 2 am on Tuesday, 16 September, to catch the runway show live from New York.
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