Valentino’s Fall/Winter 2025 Campaign Is Living Poetry

In the new Valentino campaign, creative director Alessandro Michele offers a gentle rebellion—one where the streets of Italy become a runway of unfiltered life

There’s a certain je ne sais quoi in standing still long enough to notice life as it unfolds—unscripted, unfiltered, undeniably human. Valentino invites us to pause and perceive through a new lens: one rooted not in spectacle, but in simplicity.

In new campaign titled The Poetics of Everyday, Valentino creative director Alessandro Michele offers a quiet rebellion against the noise—not through grand gestures, but through the gentle power of presence. The campaign stars celebrities like Amelia Grey, Kai Schreiber, Lorenzo Zurzolo, Scarlett White and Sophie Thatcher.

A Fixed Gaze On Italian Life

Shot with a fixed lens reminiscent of neorealist cinema, Valentino’s visual campaign lingers on the choreography of daily life. Think a barista wiping down the counter, a woman in a leopard print coat pausing to light a cigarette, lovers strolling down the street with cones topped with pistachio gelato. There’s nothing extravagant about these scenes—and yet, poetry pulses within them.

Not Dressing Up, But Dressing In

The collection lives in the rhythm of real people. Coats are draped over the shoulder, flared trousers graze the cobblestones, and glitter shoes reflect light with every step. This is slow fashion, not in trend, but in temperament.

Neutral tones like ecru, rust, and olive echo the weathered building, lit by warm kisses of the sun. These aren’t stylised runway looks, but clothes infused with memory and connection.

A Love Letter To The Ordinary

What is most radical about Michele, perhaps, is his constant refusal to impress. Bringing that charge to Valentino’s Fall/Winter 2025 collection, Michele isn’t seeking the spotlight. Instead, he is leaning into life’s shadows and silences. The campaign reflects that by seeking beauty not in theatrical spectacle but in intentional stillness.

In a statement, Michele notes that the campaign story was inspired by “the need for a policy of attention, an ethics for the gaze and the presence, capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life.”

The campaign reads like a visual love letter to Italy itself. Not the Italy of glossy postcards, but the one locals know. It’s about early mornings, terrazzo tiles in the rain, the subtle epiphanies of simply existing. In a world of information overload, perhaps the poetical density of what nestles in the ordinary is what’s genuinely extraordinary.

Take a closer look at the Valentino Fall/Winter 2025 campaign below.