Just in time for National Day, The Paper Bunny has opened its newest flagship at VivoCity. But this isn’t just another retail address. It’s a quietly luxurious invitation to pause, wander, and rediscover what it means to live—and shop—with intention.
Designed in collaboration with local studio Parable, the space reimagines the traditional store as an atelier-meets-apartment. It’s inviting, tactile, and brimming with thoughtful details. Sleek stainless steel, sculptural ceramics, and a palette of chiseled wood and high-gloss finishes are artfully layered beneath and ornate ceiling, blending brutalist accents with softness and soul. Every design choice is deliberate, aligning with the brand’s ethos of intentional living.
“We wanted to create a space that feels less like a store and more like a living, evolving expression of everyday design”, shares Jaime Lee, The Paper Bunny’s co-founder and creative director. “This is our second store—a space where our community can explore our pieces and rediscover the joy of considered choices.”
With the opening set for 1 August 2025, the new flagship is also bringing back some of TPB’s most coveted designs. From the Arc and Midi Arc to the beloved Puffer Shopper and Puffer Swing, expect long-sold-out shades like rich espresso and dark cherry to return—just in time to add a polished touch to your holiday wardrobe.
More than a store, The Paper Bunny’s newest space is a celebration of mindful living, local design, and the beauty of slowing down. And really, what better than Singapore’s diamond jubilee to rediscover what makes local so special?
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