Rimowa Unveils The Original Bag In A Campaign With Central Cee, Liu Wen And More

Rimowa’s iconic suitcase has been reimagined as a versatile handbag for women and men

Liu Wen stars in the campaign for the new Rimowa Original Bag

From creating the world’s first aluminium suitcase to turning travel accessories into pieces of art through collaborations, Rimowa has a long history of doing things differently. In that vein, the German luxury brand has now introduced the Original Bag.

The name of the new bag nods to one of Rimowa’s most famous designs: the Original Suitcase, which was unveiled in 1950. The aviation-inspired suitcase was distinguished by its vertical grooves, which pay homage to the world’s first all-metal commercial aircraft. Today, those stylish grooves remain a signature element of Rimowa’s designs—and a beloved one by travellers everywhere.

The Original Bag takes after the Original Suitcase in its design, except that it comes in a miniature, portable size similar to the accessories in Rimowa’s Personal Collection. Another significant detail of the Original Bag is that it boasts a top handle as well as an adjustable and removable strap, meaning that the compact accessory can be worn in different ways: as a handbag, a shoulder bag or a crossbody. Opening the bag only takes a click of a button, and inside you will find a leather interior with zipped pockets, card slots and enough space for your daily essentials. The Original Bag, which is offered in Silver or Black, is a truly unisex design—perfect for both men and women on the go.

Rimowa Original Bag in Silver — The Original Bag in Silver

Rimowa Original Bag in Black — The Original Bag in Black

If all of that doesn’t convince you of its versatility, then Rimowa’s latest campaign just might. The German luggage label has cast a diverse array of creatives and personalities that embody the innovative essence of the Original Bag: Chinese supermodel Liu Wen, rapper and PinkPantheress collaborator Central Cee, creative director and Off-White designer Ib Kamara, and photographer Larissa Hofmann. In a short clip soundtracked by The Strokes, the four campaign stars are seen out and about the city, whether they are getting on their commute or dining out. Despite their different lifestyles, one thing remains the same: the presence of the Rimowa Original Bag, which proves to be both functional and fashionable in the various settings and occasions.

The Rimowa Original Bag is now available in Rimowa stores in Singapore, as well as at rimowa.com. Below, take a closer look at the the new campaign photos, including an exclusive outtake image featuring Central Cee.