A beach getaway or day spent at the pool can easily be ruined by worrying about period leaks and stains. Thankfully, Azure Belle has found a stylish and, most importantly, discreet solution. The Australian brand has created the ultimate period-proof swimwear to take the stress out of summer swimming for women everywhere.
Designed with Azure Belle’s cutting-edge InnovSwim® Technology (which has been rigorously tested in the world’s leading labs), the swimwear’s absorbent fabric provides absolute peace of mind in the water. Ranging from bikinis to one-pieces, the brand’s leakproof range provides four layers of protection to absorb up to 6 mls (in comparison, a regular tampon or pad holds 5 ml).
Featuring chic designs and a thin, in-built absorbency liner, Azure Belle’s collection looks just like regular swimwear. And, thanks to the snug-yet-comfortable fit, you can feel confident whether you’re lounging by the pool, going for a dip or jumping on a jet-ski.
One of Azure Belle’s bestsellers is the stunning, royal blue Allamanda one-piece, which features an ultra flattering scoop neckline and belt. The Comfort Plus Azure bikini brief is another popular option, as it’s versatile enough to pair with any top. For those who prefer a more modest fit or extra sun protection, the Layla Long Sleeve Period Swimwear Top and Brief Set offers long sleeves and maximum coverage.
Celebrating body diversity, Azure Belle has options for all shapes, offering sizes 6-18 AU (2-12 US). Shipping is available worldwide, and the brand even offers a 100 per cent happiness guarantee to ensure you’re satisfied with your pick.
Period underwear brands have been on the rise in recent years, allowing women to swap uncomfortable tampons and bulky pads for a more pleasant option. As a mother of two daughters, Azure Belle founder Bryley Conley saw a pressing need to expand this technology to water-based activities.
“I know all too well the feeling of anxiety when your period coincides with important moments, like a family holiday or school swimming carnival,” says Bryley. “At Azure Belle, we combine our dedication to sustainability with our mission to empower women and enable them to embrace freedom every day.”
Not only does Azure Belle empower women to enjoy life at every stage of their cycle, it’s also great for the planet. Globally, the average woman uses around 11,000 menstrual products in her lifetime. By opting for period-proof swimwear, you can play a role in reducing single-use waste and contribute to a more sustainable world.