Transforming Summer Staples With The New Pedro Icon Summer Collection

The local label debuts a new everyday bag, along with a new campaign for Summer 2024 with the latest additions to Pedro Icon
Photo: Pedro

When it comes to your summer wardrobe, what do you look for in a piece? Comfort? Breathability? Of course, style is non-negotiable. But for the hottest seasons of the year, dressing up is not always as straightforward as we’d like it to be. Enter the newest Pedro Icon collection for Summer 2024.

Akti Konstantinous for Pedro Icon Summer 2024.

With canvas as the cornerstone for the latest collection, the new range from the homegrown fashion label features an array of liberating summer footwear and accessories. Fronting the summertime campaign are London-based choreographer Akti Konstantinou, as well as fashion designer and model Yan Li, whose work is based in New York City. In the heat of summer, the two creatives invite you to boldly embrace the experiences that life has to offer, by showcasing their own artistic identities through the brand’s editorial campaign. Titled The Art of Escapade, the campaign highlights how the pieces from Pedro’s newest Icon additions can be worn and styled freely, matching each wearer’s individualistic energy and personality.

Adorned with the Pedro Icon monogram, the pieces from the new collection are perfect wardrobe staples for both busy days in the city and laid-back afternoons on the beach. Loafers made from leather and canvas are comfortable day-to-night companions, while structured tote and satchel bags work themselves into our favourite handbag rotation. With this summer collection, Pedro is releasing bucket hats for the first time in the brand’s history. So if you’ve been looking for that additional layer of protection against the scorching sun, look no further. The black bucket hat is made from cooling nylon, so you can embark on all your summer adventures, worry-free.

Demi shoulder bag from Pedro

But if a new everyday bag is what you need, you can get your hands on the Demi bag from Pedro, dropping in late May. The Demi bag, available in two variations—the shoulder bag and the tote bag—and eight different colours, will provide you with the perfect boxy carry-all, no matter if you prefer a more neutral colour palette or want to expand your horizons this season with a bright chalk or light blue accessory. The distinctive elegant silhouette of the Demi makes it a great statement piece to have in your wardrobe. In addition, the bag’s adjustable handles will transform your everyday look from office-appropriate to date night-ready in mere seconds.

Photo: Pedro

The Pedro Icon Summer collection is now available in-store and online. The Demi Bag collection from Pedro will be available in-store and online at from 27 May 2024.

Read More

Zendaya’s Favourite Christian Louboutin Shoes Get A Slingback Update

Elevate Your Summer Wardrobe With Ferragamo

Meet Mikio Sakabe Of Grounds, The Japanese Designer Turning Impossible Shoes Into A Reality