Milan Fashion Week Spring/Summer 2026: A New Guard Rises

From Demna's critical debut for Gucci to Louise Trotter's first outing for Bottega Veneta, here is what you need to know
These are the Milan Fashion Week creative debuts to look out for at the upcoming Spring/Summer 2026 shows.
These are the Milan Fashion Week creative debuts to look out for at the upcoming Spring/Summer 2026 shows (Photos: Gucci/Demna (left); Instagram / @louise_trotter_)

There’s a certain electricity in the air when Milan stirs for Fashion Week—and this Spring/Summer 2026 season, it crackles with the thrill of reinvention. Running from 23 to 29 September, the Italian city is playing host to 55 physical and four digital fashion shows, and yet, the buzz goes far beyond numbers. Milan, the birthplace of some of the largest fashion powerhouses, is preparing for a creative renaissance led by new visionaries stepping into some of the most iconic ateliers.

First, all eyes on Gucci. Facing serious headwinds over the past three years, the Italian house is betting on an era-defining fashion provocateur like Demna to embark on a bold upheaval of the brand. Gone is the maximalist baroque of Alessandro Michele and the brief quietism of Sabato De Sarno. In its place, an imagination that promises to fold past, present and future into something more unsettling, and potentially revolutionary. Gucci’s upcoming presentation is set to be an intimate one—less about optics, more about resetting the narrative and recalibrating its cultural clout.

These are the Milan Fashion Week creative debuts to look out for at the upcoming Spring/Summer 2026 shows.
Sabato De Sarno’s departing show for Gucci (Photo: Gucci)

Meanwhile over at Bottega Veneta, Louise Trotter steps in to fill some very big shoes. Her approach is expected to centre refinement and quiet conviction, continuing the house’s minimalist lean while carving out her own vision. Over at Jil Sander, Simone Bellotti steps into a role that demands rigour and restraint, offering a fresh take on the OTB-owned label’s austere elegance.

These are the Milan Fashion Week creative debuts to look out for at the upcoming Spring/Summer 2026 shows.
Matthieu Blazy’s departing show for Bottega Veneta (Photos: Bottega Veneta)

But perhaps the biggest shift is what’s not on the calendar. Versace, long a mainstay of Milan’s maximalist glamour, is notably absent, casting suspense over Dario Vitale’s first collection since Donatella’s transition to chief brand ambassador. Whether it’s a closed-door reveal or an off-calendar spectacle remains to be seen.

Donatella’s last collection for Versace as creative director (Photos: Versace)

Outside the sphere of debuts, Milan still flexes its muscle with heritage houses like Prada, Fendi, Max Mara, Moschino, and Ferragamo anchoring the week. Diesel is set to kick things off with its signature spectacle, while Blumarine’s second season under David Koma will chart its direction post-Y2K. Notably, Indian label Dhruv Kapoor enters the womenswear arena, a move that underscores the city’s growing global magnetism.

And of course, there’s Giorgio Armani. Set to close the week with a show marking the house’s 50th anniversary, it’s a fitting coda—a moment to reflect on half a century of Italian elegance, just as a new generation takes its first steps onto the runway.

Ahead, see all the dates for the standout fashion shows on Milan Fashion Week Spring/Summer 2026 calendar.

23 September

Diesel
Dhruv Kapoor
Gucci

24 September

Jil Sander
Fendi
Missoni
Onitsuka Tiger
Etro

25 September

Max Mara
Boss
Prada
Emporio Armani
Moschino
MM6 Maison Margiela
Roberto Cavalli

26 September

Sportmax
Blumarine
Tod’s
The Attico

27 September

Ferrari
Ferragamo
Dolce & Gabanna
Bottega Veneta
MSGM

28 September

Francesca Liberatore
Phan Dang Hoang
Giorgio Armani

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