By Pema Bakshi

Under The Jamsugyo Bridge, Louis Vuitton Makes History With Pre-Fall 2023 Runway

Nicolas Ghesquière taps 'Squid Game' director Hwang Dong-Hyuk for an action-packed show
Photo: Courtesy of Louis Vuitton

On a windy night in South Korea’s capital city, Seoul, Louis Vuitton puts on its first-ever Pre-Fall runway show for the 2023 womenswear collection.

Tapping Squid Game director Hwang Dong-Hyuk for the scenography of the presentation, Nicolas Ghesquière‘s energetic vision was realised under the iconic Jamsugyo Bridge. At the usually busy location, the French luxury house put on a traffic-stopping display—quite literally, actually, the bridge was closed for 24 hours for the show. Spanning the Han River, models made their way down the 795m-long linear path as blue shadows and overarching water features encompassed every look.

From the moment brand ambassador and Squid Game actress HoYeon Jung stepped out of the tunnel, it was all ‘action’. Between the shiny windbreakers with contrasting panelling, moto jackets, quilted leather and svelte zip-up jumpsuits, looks were clearly crafted for those riding in the fast lane.

Geometric detailing, primary tones, and utilitarian motifs were given a luxurious treatment, masterfully styled with clashing textures for high impact and high visibility. Signatures were there, but the sports-luxe athleisure tropes seemed to give them a streetwear edge. Accessories were considered and made for an on-the-go wearer. Nothing superfluous or overindulgent in sight, but rather a curated selection of purpose-driven pieces such as metal carabiner belts, chunky ruched leather boots, structured handbags and roomy tote bags.

As the show goes on, we see something for every kind of hustler with vamped-up suiting, sumptuous knitwear, fluid co-ords and even a monogram bodysuit with a navel-skimming neckline that we won’t soon forget.

Scroll on for some of our favourite looks from the collection.

Also read: Heart & Seoul: Gucci Brings Together Its Past & Present For Cruise 2024

Louis Vuitton Pre-Fall 2023 Show
Louis Vuitton Pre-Fall 2023 Show
Louis Vuitton Pre-Fall 2023 Show
Louis Vuitton Pre-Fall 2023 Show
Louis Vuitton Pre-Fall 2023 Show

This article originally appeared on Grazia International.

Also read: The Bottega Veneta Pre-Fall 2023 Collection Has Your Everyday Wardrobe Rotation Sorted