Blue skies, green grass and the best company—it can only be Tommy Hilfiger‘s Spring 2024 campaign.
For this collection, rooted in the reformation of classic American icons, the brand tapped fresh faces to embody this: Kendall Jenner and her close-knit crew.
Titled ‘Kendall & Friends’, the campaign sees the supermodel joined by musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and childhood friend Hannah Logan. Photographed by Renell Medrano, the group is captured revelling in the Californian sun, each bringing their own character to the latest offerings from Tommy Hilfiger.
A longtime friend of the brand, Jenner shared her excitement over the campaign in a statement.
“Tommy makes great classics, reimagined for today. Each year, he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new,” she said. “I’m so excited to be a part of his journey of modernising the idea of ‘Classic American Cool’ in this celebration of friendship.”
“I’ve known Kendall and her family for years, and it has been remarkable to watch her rise through the fashion world,” mused Tommy Hilfiger of this harmonious partnership. “Kendall embraces friendships as family, radiating optimism and warmth, not only in her style but also in the way she connects with people.
“It’s that spirited outlook that continues to inspire me to deliver iconic American style for the next generation.”
Guided by the red, white, and blue essentials, Hilfiger has always had a keen eye for pushing tradition forward and foreseeing what’s next—particularly when it comes to budding talent. The Spring 2024 collection perfectly encapsulates this, as the brand’s preppy heritage is once again realised with a modern lens.
Classic trench coats are adapted with relaxed fabrications, denim and sportswear are elevated with styling, and stripes are reimagined in endless ways. Even the timeless polo shirt and polo dress are reworked to showcase their versatility and function.
The Spring 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.
This story first appeared originally on GRAZIA International.