Since her announcement as Dior’s global ambassador in 2021, you can count on Jisoo to give us a visual masterclass on how to wear some of the House’s most wanted looks. A royal purple princess dress in heavyweight satin fabric? Wear it with a youthful attitude. How to elevate a simple black wool dress? Swipe on a confidence-boosting red lipstick with a matching it-bag in a similar shade to match.
For the Dior Lady 95.22 campaign, Jisoo once again gives us a sartorial session—sometimes, less is more and there is substance even with simplicity. Suited up in the House’s sharp tailoring that’s low-key by today’s standards (think the elegance of stealth wealth), she lets the bag do the talking. One, that is a forever piece that is as functional as it is aesthetically pleasing.
Referencing the original Lady Dior bag, the 95.22 is a reference to both the year of the original Lady Dior’s creation as well as the year that this bag was conceptualised and shown on the runway. Besides sporting a new east-west silhouette and metal handles, it still retains what we loved about the original—a classic shape that’s incredibly versatile—but its magnified cannage pattern and subtly rounded silhouette make it all the more eye-catching.
With two sizes—a small and medium—and a cream-white colourway, which lady would you like to meet? All four are free for you to visit at Dior’s boutiques today.
The Dior 95.22 bag is priced at $9,700 for the small version and $10,500 for the large. It’s also available for purchase at Dior’s boutiques.