After close to 50 years making travel and lifestyle accessories, Tumi is taking the next step in its brand history with a gleaming new flagship store in Omotesando, Tokyo. Inspired by the curves of the brand’s iconic 19 Degree collection, the store is the first of its kind in the world—boasting streamlined aluminum fins and interior pillars created with an edge curve cutting technique. This carries on into the store, where a one-of-a-kind sculpture by perceptual artist Michael Murphy is installed in the centre of the space: the artwork transforms from a 19 Degree travel case into the Tumi “T” logo as viewers move around the piece.
“We’ve taken the superior quality, design excellence and technical innovation that defines Tumi and created a completely unique design that is inspired by our 19 Degree collection. From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to Tumi’s brand DNA,” said Victor Sanz, creative director of Tumi.
Below, get a first look at the stunning space and all the festivities that accompanied the grand opening.
The exterior of Tumi's new Asia-Pacific flagship in Omotesando, Tokyo
The pillars inside the flagship are inspired by Tumi's 19 Degree line
Tumi's new Spring/Summer 2024 collection in-store
A one-of-a-kind artwork by perceptual artist Michael Murphy
Tumi creative director Victor Sanz with Japanese singer and actor Takumi Kitamura
The Tumi 19 Degree Bus
Watch our recap to see what went down at the event:
TUMI Omotesando Store
5-9-17 Jingumae, Shibuya, Tokyo, Japan