Luxury’s latest obsession isn’t new—it’s deeply familiar. With Jane Birkin’s original Hermès bag fetching a jaw-dropping S$12.8 million at auction, the message is clear: nostalgia is the new luxury. As the trend of oversized silhouettes and vintage styles sweep the runways and streets alike, many of the most iconic It-bags of the 2000s are set to make their comeback.
From Louis Vuitton’s reimagination of the Speedy to the cult-favourite Chloé Paddington and timeless Gucci Jackie, these celebrity-endorsed bags perfectly tap into our craving for bold proportions and classic shapes. Whether you’re hunting for pre-loved treasures before prices soar, or eyeing the latest reissues, here are six must-watch bags leading the revival.
Louis Vuitton Speedy
A true Louis Vuitton icon since 1930, the Speedy has long been a monogrammed masterpiece—celebrated for its timeless silhouette and effortless versatility. For his debut collection, Pharrell Williams reimagined the classic with the Speedy P9, infusing it with playful irreverence and a nod to Canal Street’s counterfeit culture. The result? A plush, candy-coloured collectible crafted in supple leather and seen on the arms of stars like Blackpink’s Lisa and Stray Kids’s Felix.
And here’s the insider detail: Louis Vuitton has quietly launched a private club reserved solely for verified Speedy P9 owners, granting them early access to limited-edition drops. In other words, the bag isn’t just a status symbol. It’s a golden ticket to one of fashion’s most exclusive inner circle.
Gucci Jackie
First introduced in 1961 and famously embraced by Jackie Kennedy Onassis, the Gucci Jackie has long embodied understated sophistication. Under the creative direction of Sabato De Sarno, the iconic hobo silhouette returned in refreshed forms—most notably the Softbit. Retaining the signature curved lines, the Softbit reinterprets the Jackie’s vintage charm through a sleek, minimalist lens, aligning with De Sarno’s contemporary Gucci aesthetic. The result is a bag that feels both familiar and forward. Thai actress Milk has already embraced the style, proving its lasting allure and renewed relevance in 2025.
Chloé Paddington
Launched under Phoebe Philo’s creative direction in the early 2000s, the Chloé Paddington quickly became a cult icon. Its slouchy silhouette, outsized padlock, and distressed hardware capture the free-spirited essence of Parisian bohemia—youthful, nonchalant, and a touch rebellious. The bag also cemented Philo’s vision of Chloé as a house rooted in hyper-femininity. Now, twenty years on, creative director Chemena Kamali set the stage for it at the brand’s Fall/Winter 2025 show. Resurfacing across social media and preloved platforms, the Paddington is set to captivate a new generation of fashion enthusiasts.
Balenciaga Le City
The Balenciaga Le City, first launched by Nicolas Ghesquière, set the tone for urban cool with its slouchy silhouette, moto-inspired hardware, and distressed leather. The bag’s raw, utilitarian edge defined an era—and still feels just as relevant today. Case in point: Thai actor and fashion darling PP Krit, who’s often seen toting his on casual days out. Loved for its unpolished charm and everyday versatility, the Le City remains a cult favourite. As the Y2K revival picks up speed, it’s the perfect time to rediscover this off-duty icon before resale prices spike.
Celine Phantom
Another Philo classic, the Celine Phantom’s comeback is basically the Philophiles’s Super Bowl. Not to be confused with the Luggage Tote, the Phantom features exaggerated wings, a roomier frame, and braided leather pulls, giving it a slouchier, more architectural edge. Launched under Philo’s tenure, the bag reflects Celine’s signature minimalist rigour, made oversized. The silhouette marked the height of the It-bag era. The bag attracted a massive celebrity following and became the bag every fashion girl either owned or desperately wanted. Now, for his creative debut at Celine, Michael Rider (who was part of the original design team) brought the beloved silhouette back. With its revival on the horizon, expect to see this bag on the arms of every It-girl very soon.
Fendi Spy
Twenty years after its debut, the cult-favourite Fendi Spy makes a sleek comeback for the Italian house’s 100th anniversary. The re-edition retains the iconic twisted handles and supple leather, now updated in a smaller size with modern details. A secret pocket hides beneath the flap, revealed by a discreet button and framed by a delicate gold arch—perfect for keeping essentials close yet concealed. Seen on celebrities like I-dle’s Song Yu Qi and Heart Evangelista, the reintroduced Spy feels freshly relevant again.
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