The fashion world is dynamic and fast-paced — only the sharpest eye can catch the most unique treasures before they become overly popular. Ukrainian brand Heart Rate is composed of creative people who have something to offer, a close look will tell why it’s important not to miss Heart Rate this season.
1) Design as an art project
What happens when you mix the rebellious character of street sportswear with the elusive
elegance of a big metropolis? Heart Rate has managed to do this in the right proportions. The
design doesn’t follow trends, but instead rejects faceless ultra-fashionable parties in favor of
clothing with a concept. That’s why Heart Rate collections remain fresh and relevant, regardless
of the season.
2) The brand’s designer — Sergey Byzov
We’re talking about a designer with 25 years of practical, successful experience in the fashion and
retail industry. Sergey was one of the founders of Ukrainian Fashion Week. He has a charismatic
personality, a sense of style, and an understanding of the market. It seems that he explores
fashion by breaking down women’s wardrobes into separate details, only to reconnect them again
with special irony and ease.
3) Heart Rate inspires freedom
Fashion isn’t about dictating rules, but inspiring them. Heart Rate handles this beautifully. The
brand’s headquarters are located in Kiev, the capital of Ukraine, which has been fighting military
aggression for more than a year. Each collection is imbued with boldness and the spirit of
freedom.
4) Speaks your language of style
Not imposing its vision of style, but simply unlocking your personal potential is the subtle art that
Heart Rate perfects. Some things that you’ve been looking for for a long time and others that you
didn’t even suspect. All of them will tell the world an interesting story about your personality.
5) A complete wardrobe
One of Heart Rate’s strengths is its ability to create a complete wardrobe for active city life.
Expressive, relevant, moderately eccentric, it collects all possible elements: sweatshirts, T-shirts,
suits, dresses, skirts, jackets, blazers, and much more. In Heart Rate clothing, you can go to the
office in the morning and discover yourself at a cocktail party in the evening.
6) International recognition
events and puts on a show. Confirmation of this is the brand’s presence on the most desirable
catwalks in the world, such as Paris Fashion Week, and collaboration with the YOUR’S Monaco
boutique.
Heart Rate doesn’t sit on the bench, content with its presence. It eagerly rushes into the thick of
Heart Rate has everything it takes to conquer our hearts and stylishly challenge pretentious luxury
and boredom.
Follow Heart Rate on Instagram: www.instagram.com/heartrate_official/