In just a few days, the crescent moon will grace the night sky, and Muslims around the globe will celebrate what would be the first day of Ramadan. And with it, the countdown to Hari Raya begins—a season where freshly baked treats line the coffee table, fairy lights twinkle by the windows, and a brand new set of traditional wear waits to make its debut.
As the yearly ritual goes, fashion brands are rolling out their much-anticipated Raya 2025 collections, but this year, something different is in the air. A fresh take on festive dressing is brewing, where fluid draping meets intricate motifs, and pastel colours take centre stage. Keep scrolling to see what this year’s Raya collections have in store.
Alia B
In celebration of both the festive season and their decade-long anniversary, Alia B presents Rhapsody—a collection inspired by romantic garden prints and Malayan influences. Adored by artists around the globe such as Raline Shah and Amelia Henderson, Rhapsody is a dreamy lineup of structured kebayas and flowing kaftans, blending tradition with a modern, ethereal touch.
NH By Nurita Harith
NH by Nurita Harith embodies sophistication and tradition. For their Raya 2025 collection, the brand showcases elements like structured bodices, floral prints, and intricate details of lace and embroidery. With a palette of rich, bold hues, the collection features a range of elegant pieces, from short and long kurung to graceful one-piece dresses.
With Anda
With Anda welcomes the Raya season with their latest collection, Ethereal Reverie. Inspired by the image of the sun setting below the horizon, this collection reimagines the classic kebaya with a breathtaking symphony of colours—soft beige, delicate blush, fiery crimson, and deep twilight hues. Each shade captures the romance of dusk, that fleeting moment when day fades into night. Though Ethereal Reverie has yet to be released, it promises to be well worth the wait.
Kebaya Wirda
With Wifey Material, Kebaya Wirda elevates the classic kebaya with a glamorous touch. Their signature kebaya pieces come to life in soft pastel hues, adorned with intricate hand-beaded embellishments, delicate lace fabric, and feathered cuff sleeves. Inspired by the glamorous lives of 1950s housewives, this collection seamlessly blends style with a hint of vintage sophistication.
Zalia
Mystical and romantic—that’s the mood at Zalia this Raya season. A cult-favourite for festive fashion, the brand unveils Etherea, a collection that brings dreamy, mythical fantasies to life. From long kebayas to embroidered kurung sets, expect floral and playful prints, paired with subtle shimmer embellishments that add just the right touch of magic.
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