The New Gucci Blondie Campaign Stars Blondie’s Debbie Harry

The Blondie singer and the Gucci Blondie bag take centre stage in intimate images shot by Nan Goldin

Blondie frontwoman Debbie Harry stars in the Gucci Cruise 2025 campaign

What is a Gucci Blondie campaign without Blondie’s singer? In a full circle moment, the Italian fashion brand has unveiled its Cruise 2025 campaign, We Will Always Have London, starring Debbie Harry, the rockstar frontwoman of the American band Blondie.

The campaign was shot by Nan Goldin—best known for her intimate photographs of American counterculture in the late 20th century—as an ode to London. In the campaign’s cinematic images, Harry is seen in the back of a cab with a dog on one side of her, and the Gucci Blondie bag on the other.

The Gucci Blondie bag was the standout accessory of Gucci’s Cruise 2025 fashion show. Creative director Sabato De Sarno refreshed the classic bag with new proportions and details, making it equally elegant and practical, and a lot more spacious. The new Gucci Blondie bag features saddle stitching and a leather handle as a mark of the Italian luxury brand’s artisanal craftsmanship. This season, the bag is offered in an array of refined materials—think Tuscan leather, suede, or GG Monogram canvas. It also comes in striking colours, like Gucci Rosso Ancora, Gucci’s signature red hue, and four sizes: mini, small, medium and maxi.

De Sarno has also reinterpreted the Gucci Blondie’s most iconic element: the circle logo dating back to the ‘70s, featuring two G’s as a nod to Gucci’s founder. Across the new bags, the logo is seen in padded leather or enamelled brass designs.

The Blondie bag and Blondie’s Debbie Harry are the stars of Gucci’s new campaign, but so is London. The city has a special connection to the Italian fashion house; it was there that founder Guccio Gucci was inspired to start his own leather goods company, while working as a lift boy at the lavish Savoy Hotel. A century later, creative director Sabato De Sarno also paid homage to the city with Gucci’s Cruise 2025 collection, which was presented at London’s Tate Modern museum, with Harry in attendance on the front row. Indeed, Gucci will always have London.

Take a closer look at the Gucci Cruise 2025 campaign and the new Gucci Blondie bags below.